生產(chǎn)管理學(xué)--生產(chǎn)與運(yùn)作戰(zhàn)略(ppt27)-管理學(xué)-文庫(kù)吧資料
2024-08-26 14:36本頁(yè)面
【正文】 crease market share Competitive costs bee critical Poor time to change price, image, or quality Defend position via fresh promotional and distribution approaches Standardization Less rapid product changes and more minor annual model changes Optimum capacity Increasing stability of manufacturing process Lower labor skills Long production runs Attention to product improvement and cost cutting Reexamination of necessity of design promises Company Strategy amp。 Issues Introduction Strategy and Issues During A Product’s Life Cycle Practical to change prices or quality image Marketing is critical Strengthen niche Forecasting is critical Product and process reliability Competitive product improvements and options Shift toward product oriented Enhance distribution Company Strategy amp。D engineering are critical Product design and development are critical Frequent product and process design changes Overcapacity Short production runs High skilledlabor content High production costs Limited number of models Utmost attentions to quality Quick elimination of marketrevealed design defects ? Company Strategy amp。 White TV Sales 0 T
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