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(海量營銷管理培訓(xùn)資料下載 ) Brainstorming (海量營銷管理培訓(xùn)資料下載 ) Functiontree ? Provides an anized approach to identify the essential features of a product ? Defines all spoken and unspoken requirements ? Provides the team with a clear overview of all the functions of the product. (海量營銷管理培訓(xùn)資料下載 ) First level Second Level Constructing Functiontrees Third Level HOW? WHY ? (海量營銷管理培訓(xùn)資料下載 ) Display Information Functiontree – Frontbutton (Settop) HOW? Must be printable and resistance te wear. PQRCleantest. Tekst clearly visible after xtimes cleaning. WHY? (海量營銷管理培訓(xùn)資料下載 ) Guidelines ? Brainstorm all functions (VERBNOUN) ? Document individual functions by asking “How is this function achieved?” ? Repeat left to right, until actionable level ? Work right to left and check structure by asking “Why is this function included?” (海量營銷管理培訓(xùn)資料下載 ) ProductFMEA – Functions Description Level 1 Description Level 2 Function Mode of Failure Effect Cause Action/ Solution Resp. Front Button Tekst clear visible after PQRtest MC ML P (海量營銷管理培訓(xùn)資料下載 ) Potential failure Modes No function Partial function Failure Mode Type Example Not operational Not all of function operating (海量營銷管理培訓(xùn)資料下載 ) Failure Modes: Frontbutton No function No tekst available Partial function Tekst partial available Function: Tekst clear visible after 100x cleaning. Failure Mode Type Example (海量營銷管理培訓(xùn)資料下載 ) ProductFMEA – Modes of failure Description Level 1 Description Level 2 Function Mode of Failure Effect Cause Action/ Solution Resp. Front Button Tekst clear visible after PQRtest Tekst unreadable MC ML P (海量營銷管理培訓(xùn)資料下載 ) Effects failure What are the effects of the failure relating to: another part the plete assembly the customer the enduser the governmental regulations (海量營銷管理培訓(xùn)資料下載 ) ProductFMEA – Tabel of effects Failure Mode Tekst unreadable Frontbutton Complete Assembly Difficult to sale Customer Dissatisfied Enduser Dissatisfied Governmental regulation None Another part None (海量營銷管理培訓(xùn)資料下載 ) ProductFMEA – Effects of failure Description Level 1 Description Level 2 Function Mode of Failure Effect Cause Action/ Solution Resp. Front Button Tekst clear visible after PQRtest Tekst unreadable MC ML P Assembly not possible to sale Customer dissatisfied (海量營銷管理培訓(xùn)資料下載 ) Severity (Weightfactor) What is the severity of the effects? (海量營銷管理培訓(xùn)資料下載 ) Criteria: Severity of effect Class Effect Accepted failure D None Safety failure S Unacceptable risk Nonconforming with safety Correction is nescessary A Relative big risk Correctie is remended B risico Correctie is nuttig C Ratingcriteria voor Severity (Weightfactor) Minimum risk Correctie is usefull (海量營銷管理培訓(xùn)資料下載 ) Frontbutton/ Tekst readable after PQR test Failure Mode Tekst unreadable Effects Assembly: unsaleable (A) Customer: Di