【正文】 外文文獻(xiàn) 21 外文文獻(xiàn) Electronic merce brings to our country foreign trade enterprise business opportunities and challenges The global economic development is entering the era of information economy, electronic merce is an important driving force of world economic development in the next 25 years, its effect can even 200 years ago, the industrial revolution to promote economic development parable. As President Jiang Zemin at the sixth APEC informal leadership meeting pointed out: the electronic merce represents the development direction of future trade way, its application and promotion will bring more trade opportunities to members. Compared with the traditional business model, emerce will have a significant impact on the social life of human beings, and transformation of traditional industries of China will play a positive role in promoting and ascension: electronic merce brings to our country foreign trade enterprise business 1 huge market gestates unlimited business opportunities, the rapid development of the Inter has bee a huge market following the traditional market, the market broke the borders and territory, is a new continent, formed on the earth: seventh Delta Virtual delta. Enterprises or businesses can build up a global marketing work in the virtual state, so to gain global, unlimited business space. At present, the global Inter users have been close to 400000000, and still growing. According to the forecast, the next 10 years, 1 / 3 of the global international trade will be the work trade form to plete. For Chinese the majority of foreign trade enterprises, it will be a huge cake. The huge market and unlimited business opportunities, to show the realities of the market and potentially lucrative business profits. a new means to obtain a global petitive advantage Information has bee the most important strategic resource in information era, electronic merce is a means to obtain the best. Use of emerce, enterprises can establish a global mercial marketing system, the implementation of the global strategy, strengthen the global industry cooperation, thus enhancing the global petitiveness. Especially for small business or small industry, can understand the world market demand through electronic merce, cooperation to promote the pany and all over the world, this no doubt to the foreign trade enterprises in a stage play. new business model, so that enterprises operating efficiency and productivity has improved. Electronic merce with a maximum work to customers, distributors, suppliers and employees together, make both sides of supply and demand are the most suitable market information in the appropriate time, thus greatly promoting the supply and demand sides of the economic activity, reducing transaction 廣東石油化工學(xué)院本科畢業(yè)論文：電子商務(wù)在外貿(mào)企業(yè)中存在的問題及對(duì)策 22 costs and operating costs, improve the ability of the economic efficiency of enterprises and participate in the world petition. merce is being the future of a new growth point of national economy and the core petitiveness The leading technology of the electronic merce is the development of information technology, its development will move a number of information industry and information service industry effectively, promote the adjustment of economic structure, so as to promote the economic development. According to the World Bank estimates, in 1996 the global used to upgrade information infrastructure investment amounted to 300000000000 US dollars, the foreseeable future, countries will be to attract capital to construct information infrastructure and intense petition. Based on the above, in recent years, every country will development electronic merce as the petition of national petitiveness. It is significant to understand this trend of China transformation of traditional enterprise and work pany and industry development. spite of the electronic merce in our country foreign trade enterprises in the enormous business opportunities, but also faces great challenges: 1, the lack of understanding of electronic merce The majority of foreign trade enterprises has Inter access, but mainly for the part information query and import and export, the establishment of enterprise web site or the establishment of enterprise Webpage in professional work platform is still a few. On the production, supply, marketing, human, financial, material resources and proportion of ebusiness, work management and the smaller. This has caused many of the web site is submerged in the vast information in the Inter, can not reflect the difference petition of its products. 1. safety problems of emerce itself With the development of electronic merce, online banking, online contract is used more and more widely, electronic signature, the work has bee an indispensable part of our life. Electronic merce brings convenience to our work and life, there are security risks. Electronic merce must through the Inter, but the Inter does not have the security business needs. A lot of economic information in the Inter transmission, allocation of funds in the mobile Inter, authoritative certification online transactions are required to be no danger of anything going wrong, whether international or domestic, the security of emerce is still worrying. 2． electronic merce legal system with the popularity of Interment, through the Interment software theft will bee very easy, intellectual property disputes about software, music, movies and other growing。 4 外貿(mào)企業(yè)電子商務(wù)人才缺乏 電子商務(wù)是 一項(xiàng)新鮮事物，電子商務(wù)需要建立在信息意識(shí)、信息技術(shù)知識(shí)水平和消費(fèi)觀念習(xí)慣的改變基礎(chǔ)上，需要熟練掌握電子商務(wù)的人才。但我國由于經(jīng)濟(jì)實(shí)力和技術(shù)等方面的原因，網(wǎng)絡(luò)基礎(chǔ)設(shè)施建設(shè)還比較緩慢和滯后。另一方面，相關(guān)的法律制 度的制定遠(yuǎn)遠(yuǎn)滯后于信息工業(yè)的發(fā)展。大量的經(jīng)濟(jì)信息在網(wǎng)上傳遞，資金在網(wǎng)上劃撥流動(dòng)，網(wǎng)上交易的權(quán)威性認(rèn)證都要求做到萬無一失，無論國際還是國內(nèi)，電子商務(wù)的安全性還是令人憂慮。電子商務(wù)在給我們的工作生活帶來便捷的同時(shí)，也存在著安全隱患。這樣就造成很多企業(yè)的網(wǎng)站淹沒在互聯(lián)網(wǎng)的浩瀚信息中，無法體現(xiàn)其產(chǎn)品的差異化競(jìng)爭(zhēng)。 （二）是巨大的商機(jī)，同時(shí)也面臨很大的挑戰(zhàn)： 多數(shù)外經(jīng)貿(mào)企業(yè)雖然己經(jīng)上網(wǎng)，但主要用于信息查詢和進(jìn)出口的部分環(huán)節(jié)，建立企業(yè)網(wǎng)站或在專業(yè)網(wǎng)絡(luò)平臺(tái)建立企業(yè)網(wǎng)頁