【正文】 外文文獻外文文獻Electronic merce brings to our country foreign trade enterprise business opportunities and challengesThe global economic development is entering the era of information economy, electronic merce is an important driving force of world economic development in the next 25 years, its effect can even 200 years ago, the industrial revolution to promote economic development parable. As President Jiang Zemin at the sixth APEC informal leadership meeting pointed out: the electronic merce represents the development direction of future trade way, its application and promotion will bring more trade opportunities to members. Compared with the traditional business model, emerce will have a significant impact on the social life of human beings, and transformation of traditional industries of China will play a positive role in promoting and ascension: electronic merce brings to our country foreign trade enterprise business 1 huge market gestates unlimited business opportunities, the rapid development of the Internet has bee a huge market following the traditional market, the market broke the borders and territory, is a new continent, formed on the earth: seventh Delta Virtual delta. Enterprises or businesses can build up a global marketing network in the virtual state, so to gain global, unlimited business space. At present, the global Internet users have been close to 400000000, and still growing. According to the forecast, the next 10 years, 1 / 3 of the global international trade will be the network trade form to plete. For Chinese the majority of foreign trade enterprises, it will be a huge cake. The huge market and unlimited business opportunities, to show the realities of the market and potentially lucrative business profits. a new means to obtain a global petitive advantageInformation has bee the most important strategic resource in information era, electronic merce is a means to obtain the best. Use of emerce, enterprises can establish a global mercial marketing system, the implementation of the global strategy, strengthen the global industry cooperation, thus enhancing the global petitiveness. Especially for small business or small industry, can understand the world market demand through electronic merce, cooperation to promote the pany and all over the world, this no doubt to the foreign trade enterprises in a stage play. new business model, so that enterprises operating efficiency and productivity has improved.Electronic merce with a maximum network to customers, distributors, suppliers and employees together, make both sides of supply and demand are the most suitable market information in the appropriate time, thus greatly promoting the supply and demand sides of the economic activity, reducing transaction costs and operating costs, improve the ability of the economic efficiency of enterprises and participate in the world petition. merce is being the future of a new growth point of national economy and the core petitivenessThe leading technology of the electronic merce is the development of information technology, its development will move a number of information industry and information service industry effectively, promote the adjustment of economic structure, so as to promote the economic development. According to the World Bank estimates, in 1996 the global used to upgrade information infrastructure investment amounted to 300000000000 US dollars, the foreseeable future, countries will be to attract capital to construct information infrastructure and intense petition. Based on the above, in recent years, every country will development electronic merce as the petition of national petitiveness. It is significant to understand this trend of China transformation of traditional enterprise and network pany and industry development. spite of the electronic merce in our country foreign trade enterprises in the enormous business opportunities, but also faces great challenges:1, the lack of understanding of electronic merceThe majority of foreign trade enterprises has Internet access, but mainly for the part information query and import and export, the establishment of enterprise web site or the establishment of enterprise Webpage in professional network platform is still a few. On the production, supply, marketing, human, financial, material resources and proportion of ebusiness, network management and the smaller. This has caused many of the web site is submerged in the vast information in the Internet, can not reflect the difference petition of its products.1. safety problems of emerce itselfWith the development of electronic merce, online banking, online contract is used more and more widely, electronic signature, the network has bee an indispensable part of our life. Electronic merce brings convenience to our work and life, there are security risks. Electronic merce must through the Internet, but the Internet does not have the security business needs. A lot of economic information in the Internet transmission, allocation of funds in the mobile Internet, authoritative certification online transactions are required to be no danger of anything going wrong, whether international or domestic, the security of emerce is still worrying.2． electronic merce legal system with the popularity of Interment, through the Interment software theft will bee very easy, intellect