世界行銷(xiāo)講座之經(jīng)營(yíng)環(huán)境分析(參考版)
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【正文】 上午 11時(shí) 38分 19秒 上午 11時(shí) 38分 11:38: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感 謝 您 的 下 載 觀(guān) 看 專(zhuān)家告訴 。 2023年 2月 上午 11時(shí) 38分 :38February 20, 2023 ? 1業(yè)余生活要有意義，不要越軌。 :38:1911:38:19February 20, 2023 ? 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 11:38:1911:38:1911:38Monday, February 20, 2023 ? 1知人者智，自知者明。 11:38:1911:38:1911:382/20/2023 11:38:19 AM ? 1越是沒(méi)有本領(lǐng)的就越加自命不凡。 上午 11時(shí) 38分 19秒 上午 11時(shí) 38分 11:38: ? 楊柳散和風(fēng)，青山澹吾慮。 2023年 2月 上午 11時(shí) 38分 :38February 20, 2023 ? 1少年十五二十時(shí)，步行奪得胡馬騎。 2023年 2月 20日星期一 上午 11時(shí) 38分 19秒 11:38: ? 1楚塞三湘接，荊門(mén)九派通。 11:38:1911:38:1911:38Monday, February 20, 2023 ? 1不知香積寺，數(shù)里入云峰。 11:38:1911:38:1911:382/20/2023 11:38:19 AM ? 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 上午 11時(shí) 38分 19秒 上午 11時(shí) 38分 11:38: ? 沒(méi)有失敗，只有暫時(shí)停止成功！。 2023年 2月 上午 11時(shí) 38分 :38February 20, 2023 ? 1行動(dòng)出成果，工作出財(cái)富。 2023年 2月 20日星期一 上午 11時(shí) 38分 19秒 11:38: ? 1比不了得就不比，得不到的就不要。 11:38:1911:38:1911:38Monday, February 20, 2023 ? 1乍見(jiàn)翻疑夢(mèng)，相悲各問(wèn)年。 11:38:1911:38:1911:382/20/2023 11:38:19 AM ? 1以我獨(dú)沈久，愧君相見(jiàn)頻。Marketing: Real People, Real Decisions Analyzing the Business Environment Chapter 5 Lecture Slides Solomon, Stuart, Carson, Smith Your name here Course title/number Date 1 Marketing: Real People, Real Decisions Chapter Learning Objectives When you have pleted your study of this chapter, you should be able to: ? Describe the marketing research process. ? Explain the differences between exploratory, problemsolving, and causal research, and describe some research techniques available to marketers. ? Deal with the issues involved in making sense of research results. ? Discuss how marketers implement research results 2 Marketing: Real People, Real Decisions Introduction to the Topic ? The topic of marketing research is important to marketers because of its relationship to the marketing concept. ? Marketing concept: a management orientation that focuses on achieving anizational objectives by understanding consumer needs and wants and the associated costs of satisfying them. ? Marketing research is the mechanism by which marketers find out what consumers really want, so that they can develop products or services to satisfy those needs and wants. ? So it would help if we knew something about this process! 3 Marketing: Real People, Real Decisions Information for Decision Making ? Marketing research: the process of collecting, analy
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