世界行銷講座之全球營銷(參考版)
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【正文】 下午 6時 8分 38秒 下午 6時 8分 18:08: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感 謝 您 的 下 載 觀 看 專家告訴 。 2023年 2月 下午 6時 8分 :08February 17, 2023 ? 1業(yè)余生活要有意義，不要越軌。 :08:3818:08:38February 17, 2023 ? 1意志堅強的人能把世界放在手中像泥塊一樣任意揉捏。 18:08:3818:08:3818:08Friday, February 17, 2023 ? 1知人者智，自知者明。 18:08:3818:08:3818:082/17/2023 6:08:38 PM ? 1越是沒有本領的就越加自命不凡。 下午 6時 8分 38秒 下午 6時 8分 18:08: ? 楊柳散和風，青山澹吾慮。 2023年 2月 下午 6時 8分 :08February 17, 2023 ? 1少年十五二十時，步行奪得胡馬騎。 2023年 2月 17日星期五 下午 6時 8分 38秒 18:08: ? 1楚塞三湘接，荊門九派通。 18:08:3818:08:3818:08Friday, February 17, 2023 ? 1不知香積寺，數(shù)里入云峰。 18:08:3818:08:3818:082/17/2023 6:08:38 PM ? 1成功就是日復一日那一點點小小努力的積累。 下午 6時 8分 38秒 下午 6時 8分 18:08: ? 沒有失敗，只有暫時停止成功！。 2023年 2月 下午 6時 8分 :08February 17, 2023 ? 1行動出成果，工作出財富。 2023年 2月 17日星期五 下午 6時 8分 38秒 18:08: ? 1比不了得就不比，得不到的就不要。 18:08:3818:08:3818:08Friday, February 17, 2023 ? 1乍見翻疑夢，相悲各問年。 18:08:3818:08:3818:082/17/2023 6:08:38 PM ? 1以我獨沈久，愧君相見頻。 a bundle of attributes including features, function, benefits, and uses. Products have: ? Features: characteristics of the product, such as materials, construction, and what it does. A feature of a puter is that it has 512 Mb of RAM ? Advantages: what the features do for the user of the product. More RAM allows for greater puting power. ? Benefits: the oute sought by a customer that motivates buying behaviour. The customer wants more RAM to run the latest version of a software program. 7 Marketing: Real People, Real Decisions (Almost) Anything Can Be Marketed ? Idea marketing: many anizations, including governments use marketing to sell ideas, such as not smoking, responsible alcohol consumption, safe sex, and using recycling programs. ? Place marketing: using marketing to sell places as a destination for tourists or for industries to choose to locate in. ? Tourism is big business in Canada. ? People marketing: using marketing to sell people and their images, such as celebrities endorsing products or representing anizations. ? Why would Nike pay Tiger Woods $40 million over 5 years just to wear their clothing and footwear? 8 Marketing: Real People, Real Decisions The Marketing Concept ? Marketing concept: a management orientation that focuses on achieving anizational objectives by understanding consumer needs and wants and the associated costs of satisfying them. ? Which es first, the consumer need or the product to satisfy it? ? It is important to recognize that marketing does not exist in isolation from the world around it. ? Social marketing concept: an orientation that focuses on satisfying consumer needs and wants while also addressing the needs of the
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