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給對補(bǔ)充的分析趨向做廣告ppt54(1)(參考版)

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【正文】 上午 2時 8分 46秒 上午 2時 8分 02:08: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看 專家告訴 。 2023年 2月 上午 2時 8分 :08February 3, 2023 1業(yè)余生活要有意義,不要越軌。 :08:4602:08:46February 3, 2023 1意志堅強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 02:08:4602:08:4602:08Friday, February 3, 2023 1知人者智,自知者明。 02:08:4602:08:4602:082/3/2023 2:08:46 AM 1越是沒有本領(lǐng)的就越加自命不凡。 上午 2時 8分 46秒 上午 2時 8分 02:08: 楊柳散和風(fēng),青山澹吾慮。 2023年 2月 上午 2時 8分 :08February 3, 2023 1少年十五二十時,步行奪得胡馬騎。 2023年 2月 3日星期五 上午 2時 8分 46秒 02:08: 1楚塞三湘接,荊門九派通。 02:08:4602:08:4602:08Friday, February 3, 2023 1不知香積寺,數(shù)里入云峰。 02:08:4602:08:4602:082/3/2023 2:08:46 AM 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 上午 2時 8分 46秒 上午 2時 8分 02:08: 沒有失敗,只有暫時停止成功!。 2023年 2月 上午 2時 8分 :08February 3, 2023 1行動出成果,工作出財富。 2023年 2月 3日星期五 上午 2時 8分 46秒 02:08: 1比不了得就不比,得不到的就不要。 02:08:4602:08:4602:08Friday, February 3, 2023 1乍見翻疑夢,相悲各問年。 02:08:4602:08:4602:082/3/2023 2:08:46 AM 1以我獨(dú)沈久,愧君相見頻。 sorting, background checking, or prescreening of job candidates. 4 51 Dedicated resources to sell recruitment advertising. Fifth Requirement: Dedicate Resources to Proactive Recruitment Advertising Selling ? Evaluate existing anizational design, work processes, and incentive systems to ensure optimum alignment to deliver the desired recruitment advertising results. ? Educate and train sales and support staff to increase their effectiveness in working with recruitment advertisers. 5 52 Redesigned pricing and products to encourage use by advertisers. Sixth Requirement: Redesign Pricing and Products To Encourage Advertisers’ Use ? Evaluate recruitment advertising rates and product guidelines to ensure petitiveness and flexibility. ? Offer advertisers multiproduct solutions (., ROP, insert, preprint, and online) and market them aggressively to raise awareness on how effective they would be in reaching job seekers. 6 53 Key Takeaways ? The employment market will grow in service and lower paid positions, as well as high end segments. ? Local newspapers need to take a segmented and analytical approach to viewing their markets to identify high priority opportunities and threats. ? Winning recruitment strategies need to integrate several key elements: ? Jobseeker oriented online site ? Multiple mechanisms to deliver local employment advertising ? Employerfocused sales and marketing strategies ? Dedicated resources for proactive recruitment selling ? Customercentric products and pricing 54 For questions, please contact: ? Kannon Consulting, Inc. ? NAA Horizon Watching Initiative Barbara Cohen Bobby Bolongaita 55 靜夜四無鄰,荒居舊業(yè)貧。 databases) and attract additional advertising revenues. 2 49 Focus on owning local listings and the multiple mechanisms needed to deliver them. Third Requirement: Own Local Recruitment Listings and Multiple Mechanisms to Deliver Them ? Partner with local media such as radio and TV to provide advertisers with multiple channels to reach job seekers. ? Leverage partnerships with other media through crosspromotion efforts, content sharing, crossplatform selling, or single ordering/ buying of ads. ? Provide job seekers with multiple touch points to respond to job opportunities via telephone, fax, or local munity events. 3 50 Development of employerfocused sales and marketing strategies. Fourth Requirement: Develop EmployerFocused Sales and Marketing Strategies ? Invest to build stronger relationships with local HR decisionmakers and intermediaries to understand their recruitment needs. ? Tailor products and services to meet those needs such as brandbuilding programs, r233。 three were consistently impacted. Impact on Selected Segments, PostOnline Period Occupation Segment Newspaper A Newspaper B ? Computer Occupations ?? ??? ? Architecture Engineering ??? ??? ? Sales Occupations ??? ?? ? Management Occupations ??? ?? ? Professional Occupations ??? ?? ? Estimated Revenue Impact 10% 20% Actual Data Market Level 39 In summary, the following data are needed to conduct a robust analysis of recruitment: ? Local market employment information by occupation and industry ? Newspaper recruitment data on revenue, ad count, and lineage across occupations and industries ? In addition, key management input and other market information would be useful: ? Competitive intelligence ? Retail sales ? Changes in population ? Ethnicity 40 Recruitment Strategic Framework Weak Competitive Position Strong High Low Segment Attractiveness Primary Target Secondary Target Secondary Target Tertiary Target A strate
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