【正文】 Fourth Requirement: Develop EmployerFocused Sales and Marketing Strategies ? Invest to build stronger relationships with local HR decisionmakers and intermediaries to understand their recruitment needs. ? Tailor products and services to meet those needs such as brandbuilding programs, r233。 02:08:4602:08:4602:082/3/2023 2:08:46 AM 1以我獨(dú)沈久，愧君相見頻。 2023年 2月 3日星期五 上午 2時(shí) 8分 46秒 02:08: 1比不了得就不比，得不到的就不要。 上午 2時(shí) 8分 46秒 上午 2時(shí) 8分 02:08: 沒有失敗，只有暫時(shí)停止成功！。 02:08:4602:08:4602:08Friday, February 3, 2023 1不知香積寺，數(shù)里入云峰。 2023年 2月 上午 2時(shí) 8分 :08February 3, 2023 1少年十五二十時(shí)，步行奪得胡馬騎。 02:08:4602:08:4602:082/3/2023 2:08:46 AM 1越是沒有本領(lǐng)的就越加自命不凡。 :08:4602:08:46February 3, 2023 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 上午 2時(shí) 8分 46秒 上午 2時(shí) 8分 02:08: MOMODA POWERPOINT Lorem ipsum dolor sit amet, consectetur adipiscing elit. Fusce id urna blandit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis ut cursus. 感謝您的下載觀看 專家告訴 。 2023年 2月 上午 2時(shí) 8分 :08February 3, 2023 1業(yè)余生活要有意義，不要越軌。 02:08:4602:08:4602:08Friday, February 3, 2023 1知人者智，自知者明。 上午 2時(shí) 8分 46秒 上午 2時(shí) 8分 02:08: 楊柳散和風(fēng)，青山澹吾慮。 2023年 2月 3日星期五 上午 2時(shí) 8分 46秒 02:08: 1楚塞三湘接，荊門九派通。 02:08:4602:08:4602:082/3/2023 2:08:46 AM 1成功就是日復(fù)一日那一點(diǎn)點(diǎn)小小努力的積累。 2023年 2月 上午 2時(shí) 8分 :08February 3, 2023 1行動出成果，工作出財(cái)富。 02:08:4602:08:4602:08Friday, February 3, 2023 1乍見翻疑夢，相悲各問年。 sorting, background checking, or prescreening of job candidates. 4 51 Dedicated resources to sell recruitment advertising. Fifth Requirement: Dedicate Resources to Proactive Recruitment Advertising Selling ? Evaluate existing anizational design, work processes, and incentive systems to ensure optimum alignment to deliver the desired recruitment advertising results. ? Educate and train sales and support staff to increase their effectiveness in working with recruitment advertisers. 5 52 Redesigned pricing and products to encourage use by advertisers. Sixth Requirement: Redesign Pricing and Products To Encourage Advertisers’ Use ? Evaluate recruitment advertising rates and product guidelines to ensure petitiveness and flexibility. ? Offer advertisers multiproduct solutions (., ROP, insert, preprint, and online) and market them aggressively to raise awareness on how effective they would be in reaching job seekers. 6 53 Key Takeaways ? The employment market will grow in service and lower paid positions, as well as high end segments. ? Local newspapers need to take a segmented and analytical approach to viewing their markets to identify high priority opportunities and threats. ? Winning recruitment strategies need to integrate several key elements: ? Jobseeker oriented online site ? Multiple mechanisms to deliver local employment advertising ? Employerfocused sales and marketing strategies ? Dedicated resources for proactive recruitment selling ? Customercentric products and pricing 54 For questions, please contact: ? Kannon Consulting, Inc. ? NAA Horizon Watching Initiative Barbara Cohen Bobby Bolongaita 55 靜夜四無鄰，荒居舊業(yè)貧。 three were consistently impacted. Impact on Selected Segments, PostOnline Period Occupation Segment Newspaper A Newspaper B ? Computer Occupations ?? ??? ? Architecture Engineering ??? ??? ? Sales Occupations ??? ?? ? Management Occupations ??? ?? ? Professional Occupations ??? ?? ? Estimated Revenue Impact 10% 20% Actual Data Market Level 39 In summary, the following data are needed to conduct a robust analysis of recruitment: ? Local market employment information by occupation and industry ? Newspaper recruitment data on revenue, ad count, and lineage across occupations and industries ? In addition, key management input and other market information would be useful: ? Competitive intelligence ? Retail sales ? Changes in population ? Ethnicity 40 Recruitment Strategic Framework Weak Competitive Position Strong High Low Segment Attractiveness Primary Target Secondary Target Secondary Target Tertiary Target A strategic framework is needed to set recruitment priorities and guide resource allocation. 41 The vertical axis of the matrix is segment attractiveness. Each segment is evaluated on its attractiveness to a recruitment petitor, independent of the newspaper. Segment Attractiveness Competitive Position The horizontal axis is petitive position. Each segment is evaluated based on the newspaper’s current ability to meet the segment’s needs relative to petition. Each occupation or segment can be plotted within the matrix based on the following guidelines. 42 Segment Attractiveness can be defined by the several criteria. Segment Attractiveness Criteria The extent to which capturing the segment repre