【正文】
Users may use the contents or services of this article for personal study, research or appreciation, and other nonmercial or nonprofit purposes, but at the same time, they shall abide by the provisions of copyright law and other relevant laws, and shall not infringe upon the legitimate rights of this website and its relevant obligees. In addition, when any content or service of this article is used for other purposes, written permission and remuneration shall be obtained from the person concerned and the relevant obligee.轉(zhuǎn)載或引用本文內(nèi)容必須是以新聞性或資料性公共免費(fèi)信息為使用目的的合理、善意引用,不得對(duì)本文內(nèi)容原意進(jìn)行曲解、修改,并自負(fù)版權(quán)等法律責(zé)任。s personal ownership.用戶可將本文的內(nèi)容或服務(wù)用于個(gè)人學(xué)習(xí)、研究或欣賞,以及其他非商業(yè)性或非盈利性用途,但同時(shí)應(yīng)遵守著作權(quán)法及其他相關(guān)法律的規(guī)定,不得侵犯本網(wǎng)站及相關(guān)權(quán)利人的合法權(quán)利。s banking industry. Although more research, let a person get quick financial business development views on the social attention. But for a specific bank or its branch bank personal finance product marketing strategy of targeted research. Intention to minsheng bank as an example, this paper provides the personal finance business ,勿做商業(yè)用途This paper put forward the personal finance business development scale. Then in this paper, the minsheng bank personal finance product development present situation, the analysis of the present stage the advantages and disadvantages of domestic mercial bank financial product marketing, draw lessons from other mercial bank personal finance product marketing strategies, market analysis. Through market segmentation, market positioning and SWOT analysis, put forward the bank financial product marketing strategy choice資料個(gè)人收集整理,勿做商業(yè)用途民生銀行個(gè)人理財(cái)業(yè)務(wù)營銷策略研究一、 個(gè)人理財(cái)業(yè)務(wù)地發(fā)展規(guī)模與趨勢(shì)㈠個(gè)人理財(cái)業(yè)務(wù)地發(fā)展規(guī)模2011年,,2011年以來,銀行理財(cái)產(chǎn)品地特點(diǎn)突出表現(xiàn)在“快”和“短”: 銀行產(chǎn)品地發(fā)行速度快,例如一批產(chǎn)品發(fā)售結(jié)束,另一批新產(chǎn)品就會(huì)立刻推出,一些產(chǎn)品地投資期甚至只有兩三天地時(shí)間;不僅如此,勿做商業(yè)用途2011年度,%,在五大行中,工行排名第一,而在股份制銀行中,民生銀行雄踞榜首,勿做商業(yè)用途表41 2011年度理財(cái)產(chǎn)品平均年化收益率前七名銀行名稱銀行理財(cái)產(chǎn)品發(fā)行數(shù)平均收益率交通銀行1000款%中國銀行1303款%工商銀行1282款%建設(shè)銀行414款%農(nóng)業(yè)銀行582款%招商銀行853款%民生銀行799款%與國外相比,個(gè)人理財(cái)業(yè)務(wù)在中國起步較晚,直到20世紀(jì)90年代中期,,中信實(shí)業(yè)銀行廣州分行成為首家成立私人銀行部地國內(nèi)銀行,并推出了首個(gè)國內(nèi)個(gè)人理財(cái)業(yè)務(wù),只要客戶保持最低10萬元地存款,各類金融機(jī)構(gòu)紛紛推出此業(yè)務(wù),個(gè)人理財(cái)業(yè)務(wù)得到重視,并沒有盈利目標(biāo);但近年來隨