【正文】 1 / 30 咨 詢 方：逸馬顧問 2 / 30目 錄1 ***連鎖總部組織 ..............................................................................112 拓展管理 ...........................................................................................16 選址手冊 ...............................................................................................................16 選址模型簡介 ................................................................................16 選址總流程 ....................................................................................17 城市布局 ........................................................................................18 城市布局流程 ................................................................................................18 城市布局操作內(nèi)容與規(guī)范、操作方法工具與成果示例 ............................19 社區(qū)評估 .......................................................................................................24 社區(qū)評估原理 ................................................................................................24 社區(qū)調(diào)研流程 ................................................................................................27 社區(qū)調(diào)研操作內(nèi)容與規(guī)范、操作方法工具與成果示例 ............................28 店址評估 .......................................................................................................30 店址評估原理 ................................................................................................30 店址評估流程 ................................................................................................33 店址評估操作內(nèi)容與規(guī)范、操作方法工具與成果示例 ............................34 執(zhí)行流程規(guī)范 ...............................................................................................35 附表 ...............................................................................................................36 表1 行政地區(qū)背景資料表 ...........................................................................37 表2 城市布點計劃表 .....................................................................................0 表3 社區(qū)經(jīng)濟力（消費能力）評估表 ..........................................................1 表4 社區(qū)競爭力（競爭環(huán)境）評估表 ..........................................................1 表5 社區(qū)發(fā)展性 (未來成長)評估表 ...............................................................2 表6 社區(qū)綜合評估表 ......................................................................................3 表7 目標店周圍環(huán)境評估表 ..........................................................................3 表8 目標店內(nèi)部評估表 ..................................................................................4 附表 1 人潮流動抽樣表 ...............................................................................4 建店作業(yè)管理 ........................................................................................................6 建店作業(yè) .........................................................................................................6 建店流程 ..........................................................................................................6 裝修質(zhì)量管理流程 ..........................................................................................7 工程費用管理流程 ..........................................................................................83 / 30 建店操作規(guī)范 .................................................................................................8 裝修商評估選擇 ..............................................................................................8 建店工程招標 ................................................................................................10 門店 VI 設(shè)計規(guī)范 ..........................................................................................11 裝修報備規(guī)范 ................................................................................................11 門店測量規(guī)范 ................................................................................................11 裝修圖紙規(guī)范要求 ........................................................................................12 裝修方案制定規(guī)范 ........................................................................................12 裝修實施要求 ................................................................................................12 裝修驗收規(guī)范 ................................................................................................14 工具表單 .......................................................................................................14 附表 1：建店作業(yè)計劃流水表 .....................................................................14 附表 2：裝修費用清單 .................................................................................15 附表 3：裝修材料要求表 .............................................................................17 附表 3：裝修實施計劃進度表 .....................................................................17 附表 4：工程驗收作業(yè)表 .............................................................................18附件 1：店面裝修合同 ................................................................................................................19 展店手冊 ...............................................................................................................23 展店方案 .......................................................................................................23 ***連鎖展店方式 ..........................................................................................23 ***連鎖加盟展店規(guī)劃 ..................................................................................24 加盟申請條件 ................................................................................................26 加盟商管理流程 ...........................................................................................27 加盟流程 ........................................................................................................27 加盟終止流程 ................................................................................................28 加盟續(xù)約流程 ................................................................................................29 加盟商設(shè)立分店流程 ........