市場調(diào)研指南英文(參考版)
2025-01-22 10:03本頁面
【正文】 2022 SouthWestern /Thomson Learning 。 2022 SouthWestern College Publishing Co. Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making The Marketing Research Industry Copyright 169。 ., Stouffers frozen entries Benefits likely to be greater than costs。 ., eyeglasses replacement screw Small Possible benefits greater than cost。Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making The Role of Marketing Research in Management Decision Making Chapter One Copyright 169。 2022 SouthWestern College Publishing Co. Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making Learning Objectives 1. To review the marketing concept and the marketing mix. 2. To prehend the marketing environment within which managers must make decisions. 3. To define marketing research. 4. To understand the importance of marketing research in shaping marketing decisions. 5. To learn when marketing research should and should not be conducted. Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making Learning Objectives 6. To understand the history of marketing research. 7. To examine career opportunities in marketing research. Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To review the marketing concept and the marketing mix. Marketing: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. The Marketing Concept (1) a consumer orientation (2) a goal orientation (3) a systems orientation The Nature of Marketing Deciding Whether to Conduct Market Research The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To prehend the marketing environment. Identifying Target Markets and Researching the Marketing Mix: The Opportunistic Nature of Marketing Research A marketing mix: The unique blend of product/service, pricing, promotion, and distribution strategies designed to reach a specific target market. The Nature of Marketing The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter The External Marketing Environment Altering the marketing mix because of changes. Deciding Whether to Conduct Market Research Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To define marketing research. Marketing Research Defined The planning, collection, and analysis of data relevant to market decision making and munication of the results of this analysis to management. The Importance of Marketing Research to Management ? descriptive function ? diagnostic function ? predictive function The Nature of Marketing The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter Deciding Whether to Conduct Market Research Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To understand the importance of marketing research. The Paramount Importance of Keeping Existing Customers Managers Must Understand the EverChanging Marketplace The Nature of Marketing The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter The Unrelenting drive for Quality and Customer Satisfaction Deciding Whether to Conduct Market
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