【正文】 pid Development, Real Time Reporting Dramatically Reduced Costs Readily Personalized Ease and Convenience Encourage Respondent Participation Contact the HardtoReach To understand the importance of marketing research. The Nature of Marketing The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter Deciding Whether to Conduct Market Research Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making Other Uses of the Inter by Marketing Researchers Replacement of libraries and printed materials Distribution of requests for proposals and proposals Collaboration between the client and the research supplier Data management and online analysis Oral presentations of marketing surveys To understand the importance of marketing research. The Nature of Marketing The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter Deciding Whether to Conduct Market Research Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To learn when marketing research should and should not be conducted. In a number of situations it is best not to conduct market research. The Nature of Marketing Deciding Whether to Conduct Market Research The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter ? A Lack of Resources ? lack of funds ? insufficient funds to implement decisions from research ? Research Results Would Not Be Useful ? Clients may be hardpressed to use the information Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To learn when marketing research should and should not be conducted. The Nature of Marketing Deciding Whether to Conduct Market Research The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter Poor Timing in the Marketplace Marketing research should not be undertaken if the opportunity for successful entry into a market has passed. The Decision Has Already Been Made Marketing research may be used improperly. Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To learn when marketing research should and should not be conducted. The Nature of Marketing Deciding Whether to Conduct Market Research The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter When Managers Cannot Agree on What They Need to Know to Make a Decision The wrong phenomena might be studied When DecisionMaking Already Exists Further research may be redundant and costly When the Costs of Conducting Research Outweigh the Benefits Potential new products with large profit margins may have a greater potential Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To understand the history of marketing research. The Nature of Marketing Deciding Whether to Conduct Market Research The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter The Development of Market Research The Inception Pre1900 Early Growth 19001920 The Adolescent Years 19201950 The Maturing of Marketing Research 1950 to Present Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making The Decision Whether to Conduct Market Research Cost likely to be greater than ben