市場調(diào)研指南英文-展示頁
2025-01-28 10:03本頁面
【正文】 of Marketing Deciding Whether to Conduct Market Research The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter Poor Timing in the Marketplace Marketing research should not be undertaken if the opportunity for successful entry into a market has passed. The Decision Has Already Been Made Marketing research may be used improperly. Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To learn when marketing research should and should not be conducted. The Nature of Marketing Deciding Whether to Conduct Market Research The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter When Managers Cannot Agree on What They Need to Know to Make a Decision The wrong phenomena might be studied When DecisionMaking Already Exists Further research may be redundant and costly When the Costs of Conducting Research Outweigh the Benefits Potential new products with large profit margins may have a greater potential Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To understand the history of marketing research. The Nature of Marketing Deciding Whether to Conduct Market Research The History and Future of Marketing Research The Role of Market Research in Decision Making The Profound Impact of the Inter The Development of Market Research The Inception Pre1900 Early Growth 19001920 The Adolescent Years 19201950 The Maturing of Marketing Research 1950 to Present Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making The Decision Whether to Conduct Market Research Cost likely to be greater than benefit。 ., ultra expensive sportswear Market Size Small Profit Margin Large Profit Margin Benefits likely to be greater than costs。 .,medical equipment Large Table Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making The End Copyright 169。 2022 SouthWestern/Thomson Learning CHAPTER two Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making Learning Objectives 1. To appreciate the structure of the marketing research industry. 2. To prehend the nature of corporate marketing research departments. 3. To learn the various types of firms and their research functions in the market research industry. 4. To understand the impact of the Inter on the marketing research industry. 5. To learn who uses marketing research. 6. To understand the growing importance of strategic partnering. 7. To appreciate the trends in global marketing research. Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making Level 1. Primary Information Users (Corporate Marketing Departments) The ultimate users of marketing research Marketing research data is needed to: 1. Determine how targets will react to alternative marketing mixes. 2. Evaluate success of operational marketing strategies. 3. Assess changes in the external environment. To learn about the various types of firms and their functions in research. The Evolving Structure Learning Objectives Chapter 1 The Role of Market Research in Management Decision Making To learn about the various types of firms and their functions in research. The Evolving Structure Corporate Marketing Research Departments The Marketing Research Industry The Inter Impact Users of Marketing Research Strategic Partnering and Global Research General Categories of Institutions Involved in Market
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號-1