國(guó)際營(yíng)銷chappt課件(參考版)
2025-01-15 10:33本頁(yè)面
【正文】 delivering value better than petitors 5. Company Orientations Towards the Marketplace Market Integrated marketing Profits through customer satisfaction Customer needs (b) The marketing concept Factory Existing products Selling and promotion Profits through sales volume Starting point Focus Means Ends (a) The selling concept The differences between the selling concept and the marketing concept More marketing concepts uptodate ? Societal marketing concept ? Macro— marketing concept ? Relationship marketing concept ? Customer’s value ? Green marketing concept ? Integrated marketing concept marketing process ? the international marketing environment ? whether to go abroad ? which market to enter ? how to enter the market ? on the marketing mix ? on the marketing control and management 。 國(guó)際營(yíng)銷學(xué) Grading Information ? During the course, students will have the possibility of earning 800 possible points. The points are distributed as follows: Attendance = 10points*10 =100 points In class discussion and questions participation =100points Quizzes: 10 quizzes worth 10 points each =100 points Homework and Inclass Assignments10points*10 = 100 points Midterm Exam =200 point Final Exam
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