《國際營銷cha》ppt課件-文庫吧
2024-12-28 10:33 本頁面
【正文】 the last person who was on time to the class is finished, whichever es first. ? ? There are two exams in the course. Each exam covers a number of chapters. The exams are closed book, closed notes, clear desk, no cell phones, and so forth and are time limited. Course/Text Organization 1. Briefing on marketing 2. The scope and challenge of IM 3. History and Geography 4. Culture dynamics in assessing global markets 5. Culture ,management style and business systems 6. Political and legal environment STP strategy The outline 8. Marketing Research 9. Products and services for consumers 10. International market channels 11. Pricing for international markets 12. IMC and Ads 13. Personal selling and sales 14. International marketing planning 、anization and controlling chapter one The briefing of marketing ? of market ? of marketing ? and sales ? Concepts of Marketing ? Orientations Towards the Marketplace ? marketing process 1. definition of market ? 1).originally the term of market is the place where buyers and sellers gathered to exchange their goods. ? 2).economists refer to a market as a collection of buyers and sellers who transact in a particular product class . ? 3). as for marketers , a market is the set of all actual and potential buyers of a product or service . ?
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