麥肯錫銷售知識(shí)管理(參考版)
2025-01-12 07:19本頁面
【正文】 2022 McKinsey Consulting GmbH. All rights reserved. Proprietary and Confidential. 10 McKinsey Lessons learnt from this pilot suggested some critical success factors for the rollout of the Knowledge Management programme Incorporating and building on the insights developed during the pilot phase was key to the credibility of the rollout phases ? Knowledge does not exist in databases, but in the heads of the individuals ! ? Put most emphasis on the culture change, . a knowledge sharing culture ? Emphasize that Knowledge “flows”。ms) 163。 2022 McKinsey Consulting GmbH. All rights reserved. Proprietary and Confidential. 9 McKinsey Focus Areas Opportunity Area Year 1 Year 2 Year 3 Customer Contact Management Improved Adoption Rate by Sharing of Best Practice Improved Knowledge of Government Decision Criteria Fast Response to Competitor Intelligence Improved Call Management Shorten Time for New Reps To Get Up To Speed 0 0 0 0 0 Total Product Launch Planning Shortened Launch Process by Using Lessons Learned More Effective Communication in the Launch Process Reduced Duplication of Effort in Launch Process Exploit Secondary Indications Earlier 0 The financial benefits are over 163。 2022 McKinsey Consulting GmbH. All rights reserved. Proprietary and Confidential. 7 McKins
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