柯達(dá)公關(guān)推廣方案ppt課件(參考版)
2024-12-26 12:02本頁(yè)面
【正文】 DSB Kodak Huber Shaanxi Inner Mongolia Liaoning Jilin Heilongjiang Shandong Jiangsu Anhui Zhejiang Jiangxi Fujian Henan Hubei Hunan Guangdong Guangxi Shanxi Qinghai Sichuan Guizhou Yunnan Tibet Hainan Gansu Xinjiang Uygur Ningxia Huizu Arrival Agenda ?Beijing May79 ?Tianjin May1416 Break May1727 ?Wenzhou May2830 ?Hefei Jun1113 ?Luoyang Jun2527 Break Jun28Jul8 ?Harbin Jul911 ?Dalian Jul2325 Break Jul26Aug5 ?Baoding Aug68 ?Taiyuan Aug2022 ?Lanzhou Sep35 ?Mianyang Sep1719 Break Sep2030 ?Changsha Oct13 ?Guiyang Oct1517 ?Guilin Oct2931 ?Dongguan Nov1214 Year of 1999 DSB Kodak Huber Shaanxi Inner Mongolia Liaoning Jilin Heilongjiang Shandong Jiangsu Anhui Zhejiang Jiangxi Fujian Henan Hubei Hunan Guangdong Guangxi Shanxi Qinghai Sichuan Guizhou Yunnan Tibet Hainan Gansu Xinjiang Uygur Ningxia Huizu Arrival Agenda ?Beijing May79 ?Tianjin May1416 Break May1727 ?Wenzhou May2830 ?Hefei Jun1113 ?Luoyang Jun2527 Break Jun28Jul8 ?Harbin Jul911 ?Dalian Jul2325 Break Jul26Aug5 ?Baoding Aug68 ?Taiyuan Aug2022 ?Lanzhou Sep35 ?Mianyang Sep1719 Break Sep2030 ?Changsha Oct13 ?Guiyang Oct1517 ?Guilin Oct2931 ?Dongguan Nov1214 Year of 1999 DSB Kodak Huber Shaanxi Inner Mongolia Liaoning Jilin Heilongjiang Shandong Jiangsu Anhui Zhejiang Jiangxi Fujian Henan Hubei Hunan Guangdong Guangxi Shanxi Qinghai Sichuan Guizhou Yunnan Tibet Hainan Gansu Xinjiang Uygur Ningxia Huizu DSB Kodak Action Timetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 20 major NP documentary Year of 1999 Construction of HOS Printed matters VCD Execution Prepare mail Prize prize execution DSB Kodak Media Remendation DSB Kodak DSB Kodak Agenda 目錄 ?Media Task 媒介目標(biāo) ?Target Audience 目標(biāo)消費(fèi)者 ?Media Strategy 媒體策略 ?Media Selection 媒體選擇 ?Master Plan 媒介 年度 計(jì)劃 DSB Kodak Media Task 媒介目標(biāo) ?Enhance consumers’ recognition towards Kodak 增強(qiáng)消費(fèi)者對(duì)柯達(dá)的品牌認(rèn)知度 ? Notify consumers on this activity and induce their participation 使消費(fèi)者知道本次活動(dòng)并吸引他們參加 What are we going to achieve? DSB Kodak Target Audience 目標(biāo)消費(fèi)者 Demographic 人口統(tǒng)計(jì)特征 ?Young parents with children aged 06 年輕父母 有 0－ 6歲的孩子 ?Middle to upper level of household ine 中等或 中上收入 ?Qualityconcerned, admiring the family harmony 注重質(zhì)量， 喜歡融洽的家庭氣氛 Psycographic 心理特征 Filter SRG Index ?People aged 2535 with children aged 05 ?Monthly HH ine 1500+ DSB Kodak Media Strategy 媒體策略 ?Deploy TV and Print as core media 電視和報(bào)紙為主要媒體 ?In cities with high TV rate(. BJ), Print is mainly utilized. 在電視廣告費(fèi)用昂貴 (如北京 )的城市 ,以報(bào)紙為主 . ?Concentrate on the 2nd Weekend to maximize the effec
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