啤酒業(yè)務(wù)通過伙伴分類管理獲得利潤增長(參考版)
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【正文】 Partner GmbH International Management Consultants 23 Shota Rustav eli Str., Apt. 10 252023 Kiev Phone ++3802 27 09 83 Fax ++380442 46 78 54 USA Roland Berger amp。 Partner SRL International Management Consultants Str. Emanoil Porumbaru 10, Sect. 1 RO71263 Bucharest Phone ++4012 22 19 05 Fax ++4012 22 62 71 RUSSIA Roland Berger amp。 Partner Lda. International Management Consultants Edif icio Monumental Av . Fontes Pereira de Melo, 514176。 Partner GmbH International Management Consultants Basteja Blv d. 12 LV1050 Riga Phone ++3717 21 20 68 Fax ++3717 21 69 38 MALAYSI A Roland Berger amp。 Partner . International Management Consultants Via Sirtori, 32 I20219 Milan Phone ++390229 50 11 Fax ++390229 52 48 37 Via Ludov isi, 35 I00187 Rome Phone ++390648 82 11 9 Fax ++390648 91 94 83 JAPAN Roland Berger amp。ssy Partners Ltd. International Management Consultants 12 Stratf ord Place GBLondon W1N 9AF Phone ++441712 90 48 00 Fax ++441714 99 99 38 HUNGARY Roland Berger amp。f f elstra223。e 42 D60323 Frankfurt Phone ++496917 00 30 Fax ++496917 00 35 02 Stadthausbr252。e 3 D40474 D252。 Partner GmbH International Management Consultants 16, av enue Gee V F75008 Paris Phone ++33153 67 03 20 Fax ++33153 67 03 75 GERMANY Roland Berger amp。 Partner GmbH International Management Consultants Vsehrdov a 2/ 560 CS110 00 Prague 1 Mal225。 andar 04717004 S227。 Partner International Management Consultants Frey ung 3/2/10 A1010 Vienna Phone ++4315 36 02 0 Fax ++4315 36 02 60 BELGIUM Roland Berger International Management Consultants . 100, Boulev ard du Souv erain B1170 Brussels Phone ++3226 79 01 70 Fax ++3226 72 92 22 or 51 81 25 01 BRAZIL Roland Berger amp。t ? Have a clear objective for the project ? Focus on the Big wins ? Drive out action that is customer focussed ? Work as one team ? Look for joint wins ? Continue to reanalyse ??? motivation ??? ? Maintain hidden agendas 51 MUC0203922990201 Our work together has identified a number of things (2) ? Manage internal expectations (long term vs. short term) ? Budget effectively ? Deploy sufficient resources and expertise ? Relevant data sharing both parties ? ??? Formidable wider teams ??? ? ??? Remain important ??? ? Loose sight of objectives vs. process ? Underestimate workload ? Misuse trust and confidence Do Don’t 52 MUC0203922990201 The soft factors are probably as important as the hard benefits ? Winning the 50/50s ? Exposure to broader teams ? Seeing your business through customer eyes ? Quicker decisions/reaction in bureaucracy ? Have fun together 53 MUC0203922990201 54 MUC0203922990201 E. What are our next steps? 55 MUC0203922990201 DUMMY: 56 MUC0203922990201 Next challenges ? Review of our business plan to reflect the fundamental changes in the marketplace ? Identify key levers to achieve profitable growth in this environment ? Work on integration of supplychain issues to reduce stock holding and to improve forecasting 57 MUC0203922990201 rb addresses ARGENTINA Roland Berger y Asociados . International Management Consultants Tte. Gral. . Peron 346 Piso 5176。 163。 young Tesco Safeway Premium canned lager Total Beer 37 MUC0203922990201 5 Premium lager was identified as the biggest opportunity for Safeway Market share Gap Quadrant Market share [%] Market growth [%] Standard Cheap Super strength Premium Stubbies Top
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