啤酒業(yè)務(wù)通過伙伴分類管理獲得利潤(rùn)增長(zhǎng)(已修改)
2024-10-31 13:44 本頁面
【正文】 1 MUC0203922990201 Profitable growth through partnership in Category Management 2 ? 低價(jià)轉(zhuǎn)讓 : ? 超低價(jià)轉(zhuǎn)讓 3800元買回的管理咨詢資料 ,有興趣的朋友請(qǐng)聯(lián)系 . ? mail: ? qq: 282148179 3 ? “ 咨詢?nèi)纲Y料完整版 ” ? 與市面上流行的零散的幾百元的一些所謂咨詢報(bào)告 PPT文件絕不相同 ? 與其他出售資料書籍，網(wǎng)上下載的絕不相同 ! ? 此次開放的 “ 咨詢?nèi)纲Y料 ” 包括麥肯錫、波士頓、畢博、羅蘭貝格、埃森哲等國(guó)際知名 ? 咨詢公司和北大縱橫、新華信、遠(yuǎn)卓、漢普等優(yōu)秀的本土咨詢公司 2021年至 2021年期間的咨詢 ? 項(xiàng)目資料及相關(guān)方法、工具及成果。 ? “ 咨詢?nèi)纲Y料 ” 中含有咨詢項(xiàng)目過程性文件和完整的提交文件，相信這些資料不論對(duì)于您本 ? 人還是貴公司都有很好的參考價(jià)值和借鑒意義。 ? 對(duì)于咨詢?nèi)耸縼碚f， “ 咨詢?nèi)纲Y料 ” 更是撰寫項(xiàng)目建議書、編制咨詢報(bào)告、建立行業(yè)知識(shí)庫、 ? 建立公司自身方法體系、咨詢項(xiàng)目接單及過程管理等活動(dòng)的有效支持工具。 ? “ 咨詢?nèi)纲Y料 ” 列表請(qǐng)查閱附件。 ? 為確保您放心購買，您可以提前驗(yàn)證資料的真實(shí)性和價(jià)值性。您可以向我們索取資料詳盡目錄， ? 在目錄里任選兩份文檔，告訴我們這兩份文檔的標(biāo)題，我們會(huì)通過 或 傳給您，方便您進(jìn)行 ? 資料品質(zhì)的校驗(yàn)。 4 MUC0203922990201 Content Page A. Background information about Safeway, Scottish ?? Courage and the UK beer market B. What were our market objectives? ?? C. What did we do together to reach our targets? ?? D. What are our key learnings? ?? E. What are our next steps? ?? 5 MUC0203922990201 A. Background information about Safeway, Scottish Courage and the UK beer market 6 MUC0203922990201 Safeway is one of the major supermarkets in the UK ? Turnover: 163。 bn ? Profit: 163。 357 m ? Stores: 490 ? Average Size: 21,000sqft ? Average weekly customer count: 6 million 7 MUC0203922990201 0510152025T e s c o JS A s d a S a f e w a y S o m e rf i e l dThe grocery market in the UK is highly concentrated with the top 5 players accounting for nearly 70% MarketShare – Year to Sept. 1999 %Share 8 MUC0203922990201 DUMMY: Safeway relative position on beer is now strong 9 MUC0203922990201 DUMMY: Corporate Structure 10 MUC0203922990201 DUMMY: Key facts 11 MUC0203922990201 DUMMY: Split of channels, Key brands 12 MUC0203922990201 The total brand portfolio is large, but concentrated in the hands of a few owners Own label % Scottish Courage % Bass % Carlsberg Tetley % Guinness % Other % Whitbread % Source: Nielsen Retail Audit, AC Nielsen Market share (multiple grocers) Top 5 Brand’s share by market 0 20 40 60 80Detergents Instant Coffee Cat Food Tea Butter, spread Yogurts Snack Products Cereals Beer 73 70 64 52 46 42 35 33 17 13 MUC0203922990201 DUMMY: Longterm on amp。 off trade forecast 14 MUC0203922990201 Though growing rapidly, Britain180。s take home share is less than half of other countries Take home beer as a percentage of total beer sales USA 70% Germany 65% France 61% UK 29% Source: Canadean 1998 15 MUC0203922990201 DUMMY: Longterm of trade share of beer 16 MUC0203922990201 DUMMY: Main differences between Germany and UK 17 MUC0203922990201 Within the Take Home sector off licenses are still a significant channel ? Multiple grocers share of the beer channel has shown no long term growth since 1995 ? Multiple specialists are defending their business base as seen in recent merger activity ? Understanding customer motivations by channel and store type will be vital in order for multiple grocers to successfully steal market share in future Market situation % value share by channel 93 94 95 96 97 Multiple Grocers Coop Multiple Specialists Independents Source: AC Nielsen, Dec 97 18 MUC0203922990201 B. What were our market objectives? 19 MUC0203922990201 DUMMY: The Beer Category Management Project was part of Safeways wider Category Management initiative 20 MUC0203922990201 Safeway wanted to imp
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