【正文】 Nov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University 7 Project Proposal ? Project proposal is the set of documents submitted for evaluation: ? Executive Summary+Cover Letter ? The nature of the technical problem and how it is to be approached ? The plan for implementing the project once it has been accepted ? The plan for logistic support and administration of the project ? A description of the group proposing to do the work,plus its past experience in similar work. 。 linear and elements be assumed to be independent。 weighted scoring models allow for the fact that some criteria are more important than others。 direct reflection of managerial policy。M ? Unweighted factor scoring model ? Weighted factor scoring model ? Constrained weighted factor scoring model Nov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University Weighted factor scoring model ? j=1,2,…….n ???njjiji wsS11101?????njjjwwNov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University ? Example: , Getting’ Wheels ? Table A. Criteria and weights for Car purchasing ? Table B. Car selection criteria, measures and data sources ? Figure A. Performance measures and the equivalent scores for selection of a Car ? Figure B. Scores for alternative cars on selection criteria Nov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University Appearance 4 .10Braking 3 .07Comfort 7 .17Operating co st 5 .12Original cost 10 .24Hand li ng 7 .17Reliability 5 .12Nov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University App earanceSub jec tive judgement, p erson alBrak ingD ist ance in feet , 6 0 0 mph ,ma g azi n eCo mfortSub jec tive judg em ent,30 mi n . Ro adtes tOpe rating co stA nnu al insurance c o st + fuel c o stOr igina l cos tD eal er c o st, autoco st serviceHan dlingA v erage spee d through sta ndardsla lom, magazineRe liabilitySco re on “c ustom er re por t” ,“fre que ncy o f rep air” d at aNov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University 1 2 3 4 5Appear anceugh poor adequate good wo wB rakin g165 165 150 150 140 140 130 130C om fo rtbad poor adequate good excellentOp e rat i n gcost $ 1 000 Or i gi nal c ost$10 00 19 10Han dli n gm ph45 55 5559 59R el i abil i tywo rst poor adequate good excellentNov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University Ap p earan ce b rak in g co m f o rt C o s to p eratin gC o s to rig in alh an d lin g reliab ili ty s co r eABCDENov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University Constrained weighted factor scoring model ? where =0 or 1 ?????vkikjnjiji cwsS11ikcNov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University ? These constraints represent project characteristics that must be present or absent in order for the project to be acceptable. Nov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University Comments on scoring model ? advantages: ? allow multiple criteria。D effort for project ? S: estimated average annual sales volume in units of product ? P: estimated average profit per unit ? L: estimated life of the product extension in years CLr d p c S PPI /?Nov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University Comments on profitprofitability models ? see Mamp。 Nov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University Comparative benefit model ? An Org. has many projects to consider, ORDERING the projects ? It’s not a formal model, is widely adopted for selection decisions on all sorts of projects. PEER REVIEW ? techniques: QSort, figure 21, Nov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University ? High level Low level Medium level Medium level Original deck Low level High level Very high high Very low low Nov., 2020 Wanjun Jiang, Guanghua School of Management, Peking University ? For each participant in the exercise, assemble a deck of cards, with the name and descriptio