【正文】 2023/1/242023/1/242023/1/242023/1/24 MOMODA POWERPOINT Lorem ipsum dolor sit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis amet, consectetur adipiscing elit. Fusce id urna blanditut cursus. 感 謝 您 的 下 載 觀 看 專家告訴 。 2023年 1月 2023/1/242023/1/242023/1/241/24/2023 1業(yè)余生活要有意義，不要越軌。 2023/1/242023/1/242023/1/242023/1/241/24/2023 1意志堅強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 2023/1/242023/1/242023/1/24Tuesday, January 24, 2023 1知人者智，自知者明。 2023/1/242023/1/242023/1/241/24/2023 7:15:48 PM 1越是沒有本領(lǐng)的就越加自命不凡。 2023/1/242023/1/242023/1/242023/1/24 楊柳散和風(fēng)，青山澹吾慮。 2023年 1月 2023/1/242023/1/242023/1/241/24/2023 1少年十五二十時，步行奪得胡馬騎。 2023/1/242023/1/242023/1/242023/1/241/24/2023 1意志堅強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 2023/1/242023/1/242023/1/24Jan2324Jan23 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。 2023/1/242023/1/24Tuesday, January 24, 2023 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。 2023/1/242023/1/24January 24, 2023 1做前，能夠環(huán)視四周；做時，你只能或者最好沿著以腳為起點(diǎn)的射線向前。 2023年 1月 24日星期二 2023/1/242023/1/242023/1/24 1比不了得就不比，得不到的就不要。 2023/1/242023/1/242023/1/24Tuesday, January 24, 2023 1乍見翻疑夢，相悲各問年。 2023/1/242023/1/242023/1/241/24/2023 7:15:48 PM 1以我獨(dú)沈久，愧君相見頻。 Nov., 2023 Wanjun Jiang, Guanghua School of Management, Peking University 7 Project Proposal ? Project proposal is the set of documents submitted for evaluation: ? Executive Summary+Cover Letter ? The nature of the technical problem and how it is to be approached ? The plan for implementing the project once it has been accepted ? The plan for logistic support and administration of the project ? A description of the group proposing to do the work,plus its past experience in similar work. 靜夜四無鄰，荒居舊業(yè)貧。 linear and elements be assumed to be independent。 weighted scoring models allow for the fact that some criteria are more important than others。 direct reflection of managerial policy。 select cards from low level pile representing the very low level of priority. ? Finally, instruct each participant to survey the selections and shift any cards that seem out of the place until the classification are satisfactory. Nov., 2023 Wanjun Jiang, Guanghua School of Management, Peking University Profit/profitability model ? Payback period ? Average rate of return ? Internal rate of return ? Discount cash flow: ? Strategy behind the model. ? Mistakes…... ? Profitability index Nov., 2023 Wanjun Jiang, Guanghua School of Management, Peking University 4 Discounted Cash Flow ? ??? ????NttttotitprCFCFN P V0 1Nov., 2023 Wanjun Jiang, Guanghua School of Management, Peking University Strategy behind the DFC ? Popular mistakes: examples, Production capacity? Market capacity? ? Strategy ? Product market: pete monopolise innovation ? Capital market: opportunity cost itCF otCFtr tpNov., 2023 Wanjun Jiang, Guanghua School of Management, Peking University 5 Other profitability models ? Pacifico’s method ? r= probability of research success ? d=probability of development success, given research success ? p=probability of process success, given the development success ? c=probability of mercial success,given the process success ? C: total cost of RD effort for project ? S: estimated average annual sales volume in units of product ? P: estimated average profit per unit ? L: estimated life of the product extension in years CLr d p cS PPI /?Nov., 2023 Wanjun Jiang, Guanghua School of Management, Peking University Comments on profitprofitability models ? see MM ? Advantages ? simple to use and understand ? accounting data ? model output is in terms familiar to business decision maker ? allow “absolute ” go/nogo decisions Nov., 2023 Wanjun Jiang, Guanghua School of Management, Peking University ? Disadvantages ? ignore all nonmoney factors ? some of them do not include discounting ? sensitive to errors in the input data for the early years of the project…... Nov., 2023 Wanjun Jiang, Guanghua School of Management, Peking University 6 Scoring models ? Multiple criteria to evaluate the project ? Unweighted 01 factor model, , MM ? Unweighted factor scoring model ? Weighted factor scoring model ? Constrained weighted factor scoring model Nov., 2023 Wanjun Jiang, Guanghua School of Management, Peking University Weighted factor scoring model ? j=1,2,…….n ???njjiji wsS11101?????njjjwwNov., 2023 Wanjun Jiang, Guanghua School of Management, Peking University ? Example: , Getting’ Wheels ? Table A. Criteria and weights for Car purchasing ? Table B. Car selection criteria, measures and data sources ? Figure A. Performance measures and the equivalent scores