【正文】 s level of business ethics, causing market disorder, the trust degree of poor consumer goods. So many consumers prefer to take some time on the store to buy something, believe in Words are but wind, seeing is believing concept, a lack of confidence in online shopping. This factor has seriously hampered the launching of emerce. Lack of work technology Network Platform Security technical level is low. Emerce work platform whether there is sufficient technical capacity to ensure effective authentication of work transactions proceed smoothly, and the capacity to confirm the transaction subject is another issue of integrity that we can not be ignored. Some obstacles due to the exchange and sharing of information resources, and banking work in the smooth implementation of standardized docking and customer identification, so that to ensure confidentiality of the data to be challenged from time to time, resulting in the use of false ID card to open a bank savings account and credit card has occurred frequently malicious overdraft events repeated. Electronic trading is very convenient, but if the transfer of information on the Inter security is not enough, especially the prevention and control of emerce credit risk is relatively weak, and may result in personal data being stolen, abused, or credit card stolen with. Network fraud hard to detect, so consumers are skeptical of the Inter. At present, some wellknown emerce website does not use any encryption mechanism, transaction security risks remain. In addition, consumer privacy protection mechanism is not perfect, site master some consumer privacy information, emerce transactions with the virtual space of the characteristics of online fraud, counterfeiting relatively easy conditions, resulting in the interests of consumers and easier to damage, serious impact on the consumer electronics shopping confidence and enthusiasm. China has not generate enough attention to privacy protection, which may result in violations of consumer privacy phenomenon occurs, the loss of a large number of customer information and diffusion are threatening the development of emerce health. The security of electronic transactions is the biggest problem hindering development of electronic merce. Quite a few experts believe that emerce is the new direction of Inter technology, is built on the basis of technical work systems, which originated from the technology, problems in the development of electronic merce, only improvements in technology to solve the through the firewall, encryption technology, digital signatures, authentication and other technology, online information flow to ensure the confidentiality, integrity and nonrepudiation. However, so far, improvements in technology does not solve the security issues of emerce. February 1996, cosponsored by VISA and MASTER CARD two credit card international anizations to protect Scr secure electronic transactions on the Inter Protocol (Security Electronic Transation), although a better solution to the current emerce transaction security problem. In practice, however, proved that a purely technical means of prevention can not play a permanent restraining effect on a variety of malicious attacks and cybercrime. Only a twopronged approach of legal and technical in order to safeguard and protect the sound development of emerce. 。 Association said helpless because there is no formal invoice. China39。s clickthrough rate is the number? friend calmly asked: Do you want to hear really or false? It is said that true and false can vary more than doubled and it has bee an open secret that the work munity. the existence of such a situation, making the majority of consumers have doubts about a lot of information online, the loss of at least trust. 2. The quality of goods there is a big problem China is still in the traditional planned economy to a market economy transition period, this transition is not just a change of economic system, it is a kind of cultural transformation. Supporting laws and the laws and regulations are not perfect, and the market economy. far from perfect. many panies do not speak the credibility of manufacture of fake and shoddy products, in order to reap huge profits. This enables consumers to make purchases, stores and goods do not trust many consumers go directly to the store to buy items, but also tend to Maidaojiahuo, resulting in a lot of disputes. emerce because of its virtual characteristics, the problem is more serious, although their homes, the click of a mouse, you can browse through the puter screen online store a variety of modities, and then reenter their home address and the number of data will was selected goods delivered to their doorsteps. However, due to the virtualization of the transaction process, consumers in advance you can not see the samples of modities and can not face to face transactions, the exposed has bee increasingly serious problem. Some call it online advertising everywhere, goods sent home to face non. According to media reports, the one who lives in Shanghai consumers browse Taobao page, from a website designed beautiful electronics store to buy an inkjet printer. 2 days after this eshops sent to packaging was very fine printer to send, receive the printer, Mr. unboxing to check to see models, that color is just what you selected earlier, it is pleased to pay the other party to give him a puter printout price single. The first few days, the printer is working properly, but two weeks after something has gone wrong, in addition to card