【正文】 Opportunities and Risks 33 ? Are the risks related to the market, petition and technological development quantitatively evaluated ? □ Risk analysis ? Are the risks in market, petition, and technological development related to the new business accurately defined ? ? Have you suggested ways to hedge the risks ? □ Opportunity analysis ? Are the potential opportunities in market, petition and technological development related to the new business accurately defined ? ? Are the options related to the market, petition and technological development quantitatively evaluated ? ? Have you pointed out ways to heighten the value of the options ? ? Writing a business plan Check List (Opportunities and risks) Yes No 34 Drawing up your implementation schedule 1) Gantt implementation schedule : Check major tasks on the Gantt chart 2) Major milestones : Indicate events that should be defined as milestones 3) Important connections and interdependencies between the work assignment groupings ? Writing a business plan 182。 Business System A business system maps out the activities necessary to prepare and deliver a final product/service to the customer Three elements, namely the value chain, makeorbuy decisions and the need for partnership, must be considered within the business system Value Chain –Describes the entire process of product/service delivery to endusers (use charts to enhance understanding) –Define the key value creating activities within the process .) In the case where Ramp。 the choice can be either perating the market quickly by going with low price (Peration Strategy) or generating the highest possible return from the outset (Skimming Strategy) Skimming strategy Peration strategy A new product/service is positioned as better than previous options, so a higher price can be justified. You can also create a superior image of the product/service Higher prices generally lead to higher profit margins, and allow the new pany to finance its own growth Can set a new standard in the early stage (. Netscape, Explorer) Can substantially lower fixed costs per unit if the fixed cost is high in the initial stage of the business Can prevent market entry by petitors “Marketing is far too important to be left to the marketing department.” ? Writing a business plan Marketing is a key element in a successful business launching. This requires a clear strategy for the socalled 4Ps (Product, Price, Place, Promotion) (For product, refer to the product/service section) 24 Place –How to deliver your product/service to the customer is a key marketing issue and requires consideration of various factors –The main factors to consider are 。 Product/ service Development status of the product/service – Explain the stage of development your product/service has reached – Identify technical/legal/consumer behavioral/partnership (need to partner with other industries)/social and cultural constraints in delivering product or service to customers and provide solution measures “If you don’t know what the customer value is, the whole thing is a waste of time.” ? Writing a business plan Clearly indicate how your product/service differs from those that are now or will be on the market Customer Value – The business plan doesn’t make any sense if the product or service fails to provide better value to the customer pared to current market offerings – Analyze the value the customer gains from your product/service – Weigh the advantages and disadvantages of the new product/service from the customer’s perspective 17 Check List (Product/service) ? Have you explained plans to retrieve the value delivered to the customer ? (how will you get your money back) □ Development status of the product/service ? Have you accurately explained the current stage of development of your product/service ? ? Have you indicated what resources (time, personnel, funds) you require for each subsequent development ? □ Customer Value ? Is there a clear definition of what customer value your product/service provides ? ? Have you defined who you customers are and who are not ? ? Have you identified why the customer buys your product/service ? (Have you explained what added value the customer receives pared to other products/services) ? Have you weighed the strengths/weaknesses of your product/service over parable products/services from the customer’s perspective ? ? Have you conducted pilot tests or surveys to see if the product/service fulfills customer needs ? ( or tried other means to find out) ? Have you explained the technical barriers and solution measures ? ? Have you explained the institutional/legal constraints and ways to overe them ? ? Have you explained the customary/consumer behavioral constraints and solutions ? ? Have you explained the cultural/social constraints and ways to overe them ? Yes No ? Writing a business plan 18 182。 Financial Planning 13 182。 Business System 182。 Summary 182。Protecting a business idea Ways of protecting a business idea – Patenting : Patenting a business idea to ensure legal protection – Confidentiality agreement : Maintaining a confidentiality agreement with related parties working on the business idea – Quick implementation : Implementing your business plan as soon as possible ? What is a business plan Innovative ideas are the result of hard work and creative thinking. It is important to protect the idea sufficiently so that the idea is not exposed to other industries The best protection is to implement your business idea as quickly as possible so as to build an entry barrier 12 182。 Significance of a business idea There are many different ways to generate a business idea. The following are reme