【正文】
Implementation Schedule A realistic fiveyear plan enables you to consider interrelated issues in promoting your project and above all, help you to avoid possible risks from attempting to reach your targets with an overly optimistic planning 35 Sample Gantt Chart Task 2021 1 2 3 4 5 6 7 8 9 10 11 12 2021 2021 2021 Development ? Software development ? Hardware Setup ? Test Marketing ? Establish customer relationship ? Advertising ? Regional expansion Organization/HR ? TFT anization/management ? Recruiting/training Milestone New product pletion Launch advertising Busan operations Kwangju operations Taegu operations Seoul operations ? Writing a business plan 36 ? Are all major tasks included in the schedule ? □ Gantt chart implementation schedule ? Is the implementation schedule in the form of a Gantt chart ? ? Is the implementation schedule consistent with other sections (anization, personnel, financial planning) of the business plan ? □ Milestone ? Have all the major milestones been indicated ? ? Are the milestones consistent with the Gantt implementation schedule ? ? Is the schedule overly optimistic ? □ Interrelation and interdependency ? Is the order of tasks logically laid out ? ? Is there a reasonable explanation for the interdependencies between tasks ? ? Writing a business plan Check List (Implementation schedule) Yes No 37 Minimum required for fin。 Organization and HR 31 ? Is there enough background for the anizational structure ? ? Have you selected KPI for performance evaluation of team leaders/members ? ? Does the KPI match the missions and functions ? ? Have you presented an anizational chart according to each business stage ? ? Have you detailed functions and missions for each anizational unit ? □ HR ? Have you described the skills and qualifications required of each business unit leader ? ? Have you suggested ways to reward outstanding team leaders/members ? ? Is the anization structure suitable for speedy decision making ? ? Have you described the skills and qualifications required of each unit team member ? ? Have you indicated whether you will utilize your own or outside people as team leaders/members, and given rationale for your choice ? ? Have the number of ranks been minimized as much as possible ? ? Writing a business plan Check List (Organization and HR) Yes No □ Organization 32 Analyze the opportunities and risks involved in the new business and promote risk management and opportunity use Risk analysis –Analyze the fundamental risks related to the market, petition and technological development for the new business –Quantitatively measure the impact on the risks –Seek ways hedge or manage the risks Opportunities analysis –Analyze additional opportunities related to the market, petition and technological development for the new business –Quantitatively measure the value of the options –Seek ways to enhance the value of the options “One of the greatest myths about entrepreneurs is that they are all risk seekers. All sane people want to avoid risk.” ? Writing a business plan 182。D and marketing are the key activities 28 Need for partnership –Determine whether it is necessary to fe a partnership for a part or whole of the business system –Points to consider when making a partnership ? WinWin situation: Determine whether both sides can gain a fair advantage from the relationship ? Need to disperse risks: Determine whether there is a need to avoid risks within certain parts of the business system (. massive initial investment) –Types of partnership ? Nonbinding partnership: Both parties can end the partnership quickly and easily ? Close partnership: Can end the partnership only under agreement from both parties when there is a high degree of interdependence –Select field for partnership: Explain why there is a need for partnership in the select field –Select partner pany: Compare strengths/weaknesses of the partner Make or Buy – Define core skills for each process in the value chain – Decide whether it is best to carry out the individual activities by yourself or whether outsourcing is a better option based on these criteria 。D Production Marketing Sales Service ? Writing a business plan 182。 the number of potential customers, range of product/service, are the customers panies or individuals, where do they prefer to shop, does the product require explanation, what is the price bracket, what is the frequency of purchase, what are the institutional/legal constraints –Another significant marketing decision is whether your pany will handle the distribution itself, or whether a specialized operation will handle it for you. Technological developments have greatly expanded the spectrum of distribution channels and the choices are as follows 。 Marketing Price –Determine the attainable price for your product/service and evaluate on willingness of customers to pay the asked price (new businesses often encounter problems because of the conventional wisdom that price is derived from cost) –Quantify the customer value of your product/service and define the price bracket. Verify and refine your assumptions through discussions with potential customers –The pricing strategy depends on your goal 。 Market and Competition Market size and growth – A rapid increase in the value of the pany can be expected only if the market holds a great potential – The market size should be presented in figures . number of customers, of unit sales, total sales – Your expectations for market growth are critical 。 Summary The summary should be able to deliver the most important aspects of the business plan to the decisionmakers Focus on these four ele