【導(dǎo)讀】無論你選擇何種職業(yè)，優(yōu)秀的溝通能力都是事業(yè)成功的一個(gè)關(guān)鍵因素。一位專業(yè)人士擁有。很好的溝通能力，其背后是掌握許多各種的溝通技巧。本課的目標(biāo)在于提高你在以下方面的能。在給定任意一個(gè)的情況和媒體時(shí)都能為某一信息的傳播設(shè)計(jì)出一個(gè)有效的溝通策略。行文清晰、簡明并且有說服力。建立能給人深刻印象的規(guī)范演示，并自信、沉著地傳遞信息。發(fā)送和接收有益于你的或者其他人的溝通的反饋。在小組或團(tuán)隊(duì)中高效率地工作。理解并處理你和其他來自不同文化的同伴之間的分歧。提高溝通能力是一個(gè)學(xué)習(xí)－實(shí)踐－批評(píng)－評(píng)估，然后再學(xué)習(xí)的持續(xù)的過程。斷地堅(jiān)持下去，甚至在課程結(jié)束以后也不要停止！整個(gè)教案的編排是遵循理論+技能技巧+實(shí)踐的原則編排的，包括以下三大部分。通障礙以及管理溝通與管理模式的關(guān)系；，把握關(guān)鍵要素；

　　

【正文】 sing and the Inter to collaborate on projects in Gerhard’s proposal? 2. What disadvantages to using munications technology are reflected in Susan’s main concern about this proposal? Diversity Case Terese Doreas had attended a job fair a few months before obtaining her college diploma in marketing. She had spoken with a recruiting officer for HayesLaDouceur Marketing Consultants Incorporated who suggested that she would be a valuable addition to the pany. The recruiting officer was very impressed with her written and oral munication skills. Terese accepted the pany’s job offer shortly after graduation. Terese received one award and two mendations for reports she wrote within her first year with the pany. However, a short while later, Terese suffered serious injuries in a car accident. The extent of her injuries meant that she would need regular a ,dghqz。A/P CVNL2TREISOFBQ10(H)20 physiotherapy and assistive devices to aid her mobility. To cope with these changes, she would also have to have her home adapted for the devices. HayesLadouceur was very supportive during this difficult time. Management assured her that, if she wanted to, she could stay on with the pany. The problem was finding the best way to make that possible. Terese pointed out that her home puter could support the same munications technology that she used for writing her reports at the office. She explained that the Inter would allow her to telemute. HayesLadouceur would not need to change its office layout to acmodate her wheelchair。 her home had already undergone all the necessary changes. Terese explained that getting back to work was her first priority. If she could work from her home, she could set her own timetable as long as she met the report deadlines. If HayesLadouceur would be willing to allow her that kind of flexibility, her work timetable and her physiotherapy schedule would not interfere with each other. HayesLadouceur immediately arranged to install all the software Terese needed on her home puter. The pany provided her with other munications technology that would allow her to telemute as soon as she was ready. Questions and Applications 1. Briefly describe the advantages both Terese and HayesLadouceur Marketing gain by adopting this solution. 2. Refer to the discussion of telemuting in Chapter 4 of the textbook. What telematic applications would you provide for Terese to make it possible for her to telemute efficiently? Chapter 5. listening Business Messages. On the job: Facing a Communication Dilemma at the . Mint. 1) Organizing Your Message. 2) Composing Your Message. On the job: Solving a Communication Dilemma at the . Mint. The important and hard parts Organizing Your Message. Composing Your Message. 章節(jié)內(nèi)容 學(xué) 傾聽 教學(xué)目的 和要求 教學(xué)目的：通過項(xiàng)目活動(dòng)實(shí)踐，學(xué)會(huì)傾聽溝通對(duì)象 教學(xué)要求： a ,dghqz。A/PCVNL2TREISOFBQ10(H)21 （一）實(shí)踐項(xiàng)目要求： ，感知傾聽 ， 掌握傾聽 5 要素 （二）基本知識(shí)要求 5 要素 重 點(diǎn) 難 點(diǎn) 教學(xué)重點(diǎn)：傾聽角色扮演，感知傾聽。 教學(xué)難點(diǎn)：學(xué)會(huì)同理心傾聽 a ,dghqz。A/P CVNL2TREISOFBQ10(H)22 教學(xué)進(jìn)程 （含課堂 教學(xué)內(nèi)容、 教學(xué)方法、 輔助手段、 師生互動(dòng)、 時(shí)間分配、 板書設(shè)計(jì)） 項(xiàng)目一：傾聽游戲互動(dòng) 教學(xué)內(nèi)容： 傾聽游戲活動(dòng)（互動(dòng)平臺(tái)：傾聽游戲） 小貼士：“聽”與“傾聽”的區(qū)別 教學(xué)方法：游戲互動(dòng) 教學(xué)手段：多媒體教學(xué) 師生互動(dòng)：教師組織，學(xué)生參與 項(xiàng)目 二：傾聽能力測評(píng) 檢測現(xiàn)實(shí)溝通能力，認(rèn)識(shí)自己 時(shí)間分配： 2 課時(shí) 項(xiàng)目三：角色輪換 情景模擬 教學(xué)內(nèi)容： 傾聽模擬（互動(dòng)平臺(tái) — 情景模擬二） 小貼士：傾聽 5 要素 小思考：有什么不同？ 教學(xué)方法：情景模擬，討論法，講授法 教學(xué)手段：多媒體教學(xué) 師生互動(dòng)：學(xué)生角色扮演、教師總結(jié)點(diǎn)評(píng)、基本知識(shí)講授、學(xué)生思考提升。 時(shí)間分配： 2 課時(shí) a ,dghqz。A/PCVNL2TREISOFBQ10(H)23 教學(xué)進(jìn)程 （含課堂 教學(xué)內(nèi)容、 教學(xué)方法、 輔助手段、 師生互動(dòng)、 時(shí)間分配、 板書設(shè)計(jì)） 項(xiàng)目四：經(jīng)典案例分享 教學(xué)內(nèi)容： 案例：喬吉拉德為何推銷失敗（互動(dòng)平臺(tái) — 在線測試六） 小貼士：傾聽障礙與策略 小思考：巴頓將軍為何如此愚蠢？ 教學(xué)方法：討論法，講授法 教學(xué)手段：多媒體教學(xué) 師生互動(dòng)：學(xué)生討論分析、教師總結(jié)點(diǎn)評(píng)、學(xué)生思考提升。 時(shí)間分配： 2 課時(shí) 作業(yè)布置 實(shí)踐：結(jié)對(duì)子角色互換 5 分鐘傾聽演練 觀看《可凡傾聽》電視欄目 主 要 參考資料 《人際關(guān)系與溝通》，曾仕強(qiáng)，劉軍政，清華大學(xué)出版社， 2021 《管理溝通》，蘇勇，羅殿軍編著，復(fù)旦大學(xué)出版社， 2021 a ,dghqz。A/P CVNL2TREISOFBQ10(H)24 課后自我總結(jié)分析 項(xiàng)目安排合理，學(xué)生參與積極，討論發(fā)言踴躍。以項(xiàng)目啟發(fā)帶動(dòng)，必要知識(shí)補(bǔ)充夠用為度，課堂 氣氛活躍，教學(xué)基本達(dá)到了教學(xué)要求和目的。 Chapter 6. Completing Business Messages. On the job: Facing a Communication Dilemma at McDonald39。s. 1) Moving Beyond Your First Draft. 2) Revising Your Message. Producing Your Message. 3) Use Technology to Produce and Distribute Your Messages. 4) Proofreading Your Message. On the job: Solving a Communication Dilemma at McDonald39。s. What is important: Revising Your Message. Producing Your Message. Corporate Case Archer WEBCraft Limited promotes its mercial Web site design services by emphasizing electronic design elements that are consistent with their clients’ printed materials. Archer’s clients say they enjoy the added benefit of immediate recognition with the familiar “l(fā)ook” associated with their letters, shareholder reports, catalogues, and newsletters. “Hypertext on the World Wide Web is electronically enhanced word processing,” says Archer’s senior partner, Sylvia Stevens. “The same characteristics that make a Web site visually appealing, inviting, and coherent can be reproduced in print documents using many standard word processing options.” Archer WEBCraft begins by analyzing its client’s print documents. The first step, according to Ms. Stevens, is to clarify the central message of the document and determine what examples will municate that message effectively. Next Stevens and her client address the issues of colour and graphics that will draw a customer’s attention. Then they consider which parts of the text should be enhanced for emphasis and faster, accurate decoding. Finally they decide which specific format to use for enhancing the text. “A Web page should deliver its message quickly and coherently,” Ms. Stevens explains. “There is no reason why a printed letter or flyer shouldn’t achieve the same a ,dghqz。A/PCVNL2TREISOFBQ10(H)25 results.” She adds that, for every design element that enhances text, there ar