某咨詢(xún)公司三星競(jìng)爭(zhēng)對(duì)手分析報(bào)告-資料下載頁(yè)
2025-05-04 21:56本頁(yè)面
【導(dǎo)讀】Location. Registered. Management. Equity. Startingyear. Numberof. Eraanalysis. Marketing,Distribution(channel. Ownershipstructure. Sales. Profit. Mission. Vision. Corporatestrategy. Marketposition. Keycustomers. Valueproposition. Geographicfocus. Pricing. WhatareNokia?WhatisNokia?HowdoesNokia?HowdoNokia?arethemaindrivers?together?HowstrongisNokia?contributors?WhatisNokia?sperformancetrend?Location. Registered. Management. Equity. Startingyear. Numberof. Eraanalysis. Focuson. –Marketing,Ownershipstructure. Sales. Profit. Mission. Vision. Corporatestrategy. Marketposition. Keycustomers. Valueproposition. Geographicfocus. Pricing. Location?BasedatFinland,withofficesinChina,.Beijing?Investment?Business?
【正文】 ed with coordinated sales and marketing effort across JVs that manufacture the same products KEY MESSAGES ORGANIZATION AND OWNERSHIP SAMSUNG010605BJkickoff2 24 NOKIA HAS 7 JVs AND 1 WOFE IN CHINA, AMONG WHICH 2 JVs ARE DEVOTED TO MOBILE HANDSETS Main drivers ? Builds successful alliance with Chinese partners ? Localizes manu facturing for major products ? Meets domestic market demand and increases exports ? Realizes technology and skill transfer in development, manufacturing and management ? Helps Chinese partners improve petitiveness in China and globally Nokia international Nokia Beijing mobile mu nication Nokia Dongguan mobile phone Nokia Fujian mobile munication technology Nokia Beijing, Hangxing tele Nokia Dongda tele technology Nokia Zhongxin digital technology Nokia Suzhou tele Nokia Chongqin tele Established year Product offering 1995 1995 1997 1994 2000 1999 1998 ? GSM system and equipment ? Mobile handsets ? Mobile handsets ? GSM 900/1800 work services ? Mobile switches ? Wireless applications solutions and services ? Digital multimedia terminals ? GSM base station ? Cellular work transmission products 50% with Shouxin 70% With Dongguan Wanxin With Fujian mobile With Beijing Hangxing With Dongruan With Zhongxin and broadcasting science institute 100% SAMSUNG010605BJkickoff2 25 NOKIA39。s ORGANIZATION IS MAINLY PRODUCT FOCUSED WITH A NARROW PRODUCT PORTFOLIO AND COORDINATED SALES AND MARKETING Nokia international Nokia Beijing mobile munication Nokia Dongguan mobile phone Nokia Fujian mobile munication technology Nokia Beijing Hangxing tele Nokia Dongda tele technology Nokia Zhongxin digital technology Nokia Chongqin tele Marketing Nokia China office Nokia China office Sales Service Manufa cturing Sales and Services Manu facturing Ramp。D Service Manufa cturing Sales and Services Ramp。D Impleme tation Sales and Services Manufa cturing Sales and Services Nokia Suzhou tele Manufa cturing Sales and Services ? GSM system and equipment ? Mobile handsets ? Mobile handsets ? GSM 900/1800 work services ? Mobile switches ? Wireless applications, solutions and services ? Digital multimedia terminals ? GSM base station ? Cellular work transmission products SAMSUNG010605BJkickoff2 26 FINANCIAL PERFORMANCE 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing SAMSUNG010605BJkickoff2 27 ?Nokia?s sales in China grew 31% and its operating profit grew 26% in 2000, among which, mobile handsets contributed to 59% of the sales and 70% of the profit. ?Mobile handset plays an increasingly important role in Nokia?s product portfolio, as it represents 59% of the sales in 2000 from 54% in 1999. ? Nokia has secured an operating margin of 22% in mobile handsets, the highest margin in the mobile handset industry in China, due to highly efficient operations that keep the cost down to minimum, even though intensive petition has driven the operating margin down from 24% in 1999. KEY MESSAGES FINANCIAL PERFORMANCE SAMSUNG010605BJkickoff2 28 NOKIA SEES 30% GROWTH IN SALES AND OPERATING PROFIT WHERE MOBILE HANDSETS CONTRIBUTE MORE THAN 50% Revenues in China Operating profit in China 1 , 1 1 41 , 5 9 72,052 2,697 2000 Mobile handsets USD millions 262356406 512 1999 2000 31% 26% 1999 Mobile handsets Source: Nokia Press Release, IDC, McKinsey Analysi
教學(xué)課件相關(guān)推薦
鄂ICP備17016276號(hào)-1