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【正文】 cturing for major products ? Meets domestic market demand and increases exports ? Realizes technology and skill transfer in development, manufacturing and management ? Helps Chinese partners improve petitiveness in China and globally Nokia international Nokia Beijing mobile mu nication Nokia Dongguan mobile phone Nokia Fujian mobile munication technology Nokia Beijing, Hangxing tele Nokia Dongda tele technology Nokia Zhongxin digital technology Nokia Suzhou tele Nokia Chongqin tele Established year Product offering 1995 1995 1997 1994 2000 1999 1998 ? GSM system and equipment ? Mobile handsets ? Mobile handsets ? GSM 900/1800 work services ? Mobile switches ? Wireless applications solutions and services ? Digital multimedia terminals ? GSM base station ? Cellular work transmission products 50% with Shouxin 70% With Dongguan Wanxin With Fujian mobile With Beijing Hangxing With Dongruan With Zhongxin and broadcasting science institute 100% SAMSUNG010605BJkickoff2 25 NOKIA39。s second largest market, second only to US Investment ? Invested more than billion in China Business ? Two main business units: Nokia work and Nokia mobile Starting ? First office in China in 1985, first JV in China in 1994 Employees ? 60,000 staff in 130 countries ? More than 20 offices in China, 7 JVs, 1 WOFE and 1 Ramp。SAMSUNG010605BJkickoff2 CONFIDENTIAL Mobile Handset Competitor Analysis: Nokia SAMSUNG ELECTRONICS CHINA (SEC China) August 20, 2001 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey amp。D center with over 5500 staff History ? Started business in China since 1950s ? 1985 saw first office in Beijing, supplying fixed line works ? Supplied analog NMT 450 system and terminal in 1986 ? Supplied transmission system, optical cable and electric cables in later 1980s ? Supplied analog ETACS system and terminals in 1989 ? Supplied GSM system and terminals in 1990s ? Leader in mobile munication globally and in China ? Al though a relatively laterer to China, has invested heavily in its Chinese business ? Focused product lines with Nokia work offering mobile, broadband and IP work infrastructure, and Nokia mobile offering mobile handsets Source: Nokia Press Release SAMSUNG010605BJkickoff2 5 STRATEGY 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product /market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing SAMSUNG010605BJkickoff2 6 NOKIA POSITIONS ITSELF AS A LEADING PRODUCT AND SYSTEM SUPPLIER IN THE FAST GROWING MOBILE COMMUNICATION INDUSTRY Vision To lead mobile munication through the integration of mobility with inter and the innovation of new service models Product Value delivery system Strategy ? Focuses on mobile munication products and aims to be a total solution provider in mobile munication ? Regularly introduces consumeroriented products with emphasis on designs and functions ? Builds strong local alliance through JVs with Chinese partners and Ramp。s ORGANIZATION IS MAINLY PRODUCT FOCUSED WITH A NARROW PRODUCT PORTFOLIO AND COORDINATED SALES AND MARKETING Nokia international Nokia Beijing mobile munication Nokia Dongguan mobile phone Nokia Fujian mobile munication technology Nokia Beijing Hangxing tele Nokia Dongda tele technology Nokia Zhongxin digital technology Nokia Chongqin tele Marketing Nokia China office Nokia
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