一汽大眾全年計(jì)劃-0430bilingal(雙語(yǔ))-資料下載頁(yè)
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【正文】 對(duì)手 的產(chǎn)品 亮點(diǎn)？ How does C6 exceed petitors on product features? C6如何超越對(duì)手亮點(diǎn)？ How does C6 exceed petitors on product features? ?不同地區(qū)、不同時(shí)期， C6面對(duì)的競(jìng)爭(zhēng)對(duì)手可能各有不同。 C6’s petitors vary regarding different regions and times. ?可考慮利用地方媒體、線下媒體，制作具有針對(duì)性的廣告，形成對(duì)主要媒體的補(bǔ)充。 Take regional media and PR munication as supplementary to the mainstream media to make the ads more focused. C6對(duì)手亮點(diǎn)對(duì)比（標(biāo)配） Comparisons with petitors (standard equipment) 外觀 Exterior 安全配置 Safety 高速穩(wěn)定性 Hispeed steadiness 人性化配置 Ergonomics 內(nèi)飾感受 Interior C6 大家風(fēng)范 Magnificent/ mighty ESP Sideguard 智慧 wisdom （運(yùn)動(dòng)底盤(pán)、四驅(qū)、空氣懸架） MMI 太陽(yáng)能天窗 無(wú)鑰匙系統(tǒng) 寬敞 roomy 嚴(yán)謹(jǐn) serious BMW 5 強(qiáng)悍時(shí)尚 Aggressive/ fashion DSC 完美 perfect （發(fā)動(dòng)機(jī)縱置、后驅(qū)、前后等重） iDrive 優(yōu)雅 elegant 動(dòng)感 dynamic Benz E 經(jīng)典時(shí)尚 Classic/ fashion SBC PreSafe 完備 fully equipped （后驅(qū)、 ADC空氣懸掛） 四區(qū)空調(diào) 4 zone air condition 優(yōu)雅 elegant 輕快 swift Crown 韻味 Elegance 膝部氣囊 knee airbag 達(dá)標(biāo) standard （后驅(qū)） 觸摸屏 Touchable screen 后座至上 rear fort 安靜 quiet C6如何對(duì)抗 BMW5？ How does C6 counter BMW 5 series? ?寶馬 5的賣(mài)點(diǎn)：品牌地位、專(zhuān)業(yè)成功人士定位、駕駛性能 BMW key whybuys: brand status, brand positioning on successful professionals and driving performance ?寶馬 5的劣勢(shì)：后座空間不夠?qū)挸?、整體造型個(gè)人化氣息濃、舒適性亮點(diǎn)比 C6少 BMW drawbacks: insufficient rear seat space, overall individualisticoriented design, less fort features than C6 ?機(jī)會(huì)：公商務(wù)禮賓場(chǎng)合，商業(yè)氛圍比較穩(wěn)重的地區(qū) Opportunity: business and other formal appliances, especially in regions of more businessoriented purchases ?外觀大氣穩(wěn)重 +內(nèi)部寬敞 +舒適配置 =公商務(wù)首選 Magnificent and steadylooking exterior + roomy interior + fort equipments = business sedan 車(chē)型 C6如何對(duì)抗皇冠？ How does C6 counter Toyota Crown? ?皇冠的賣(mài)點(diǎn)：品牌知名度高、“豪華”配置多、品質(zhì)好 Crown key whybuys: high brand awareness, ample “l(fā)uxury” equipments, fine quality ?皇冠的劣勢(shì)：最核心的性能與奧迪仍有差距 Crown drawbacks: Lagging behind on core performance pared to Audi ?機(jī)會(huì)：看重轎車(chē)核心價(jià)值的買(mǎi)家 Opportunity: prospects value core sedan values ?更安全 +更動(dòng)感 =更具豪華價(jià)值 More safety + more dynamics= more luxury value C6如何對(duì)抗 Benz E？ How does C6 counter Mercedes E class? ?需要待奔馳公布更多中國(guó)市場(chǎng)配置細(xì)節(jié)后再做研究 Further analysis needed after Mercedes launches its KD products series C6 05年廣告規(guī)劃小結(jié) 2023 Advertisement Plan of C6 ? 品牌形象的重要性 Importance of brand image ? 品牌內(nèi)涵細(xì)化 Brand connotation embodiment ? 上市廣告規(guī)劃 Launch ads plan 謝謝！ Thank you! 演講完畢，謝謝觀看！
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