【正文】 of 34ft 10mphTBDMin of 4Damping ratio 2030CustSat 8out of 106thgrade level 30 secs, no toolsNumber of bicycle extrasNumber of color optionsNumber of aesthetic featuresStopping effectivenessShock absorptionEase of AssemblyEasy to follow instructionsEase of handelbar/seat adjustmentIMPORTANCE (15)Analyze and Diagnose HOQ (Cont.) ? Are there any blank rows? If yes, how will we meet these Customer Needs? ? Are there any blank columns? If yes, are these Critical Customer Requirements necessary? ? Are there Negative Correlations that cannot be resolved? ? Are Performance Targets achievable? Number of bicycle extrasNumber of color optionsNumber of aesthetic featuresStopping effectivenessShock absorptionEase of AssemblyEasy to follow instructionsEase of handelbar/seat adjustment3333999234P e r fo r m a n c e Q u ic k d e liv e r yA e s t h e t ic sC u s t o m e r v a lu e fo r p r ic eS a fe t yG r o w in g r o o mQ u ic k a n d e a s y a s s e m b ly55553A t t r a c t iv e t o b o t h g e n d e r s311999111999 333993387 95 95 57 47 6686 61R e l a t i o n s h i pS t r o n g = 9M e d iu m = 3W e a k = 1IMPORTANCE (15)C o m p e t i t o rC o m p a r i s o n1 2 3 4 5T A R G E T S“H O W ” Im p o rta n c eC o m p e t it o r AC o m p e t it o r BO u r C o m p a n yMin of 34ft 10mphTBDMin of 4Damping ratio 2030CustSat 8out of 106thgrade level 30 secs, no toolsNumber of bicycle extrasNumber of color optionsNumber of aesthetic featuresStopping effectivenessShock absorptionEase of AssemblyEasy to follow instructionsEase of handelbar/seat adjustmentIMPORTANCE (15)Analyze and Diagnose HOQ Perform Risk Analysis ? Assess the impact of failing to meet the targets and specifications: ? What is the risk to the customer? ? What is the risk to the business? ? For significant risks, assess the likelihood of occurrence: ? Are the current petencies of the anization well matched to meet the Performance Targets? ? For significant risks which could occur, identify actions which could be taken to reduce or address the risks: ? What additional costs result from these actions? ? Decide whether to proceed with the project. Overview of QFD Concept Development Design Voice of Customer Quality Function Deployment Design VOC Input (Customer Needs) Critical Customer Requirements Performance Targets 1. Determine Voice of the Customer. 2. Use QFD to determine design requirements and performance targets. Identify Customers Perform Customer Research Analyze Voice of the Customer Re la t i o n s h i pS t r on g = 9M e d iu m = 3W e a k = 1 IMPORTANCE (16)C o m p e t i t o rC o m p a r is o n1 2 3 4 5T A RG E T S“ H O W ” I m p o r ta n c eS t r o n g P o sP o s it iv eN e g a t iv eS t r o n g N e gIMPORTANCE (16)1 2 3 4 5 Technical Comparison IMPORTANCE (15) COMMON QFD PITFALLS ? Doing a QFD On Everything. Use To Develop New Platform. ? Set the “Right” Granularity ? Don’t Apply To Every Last Project ? Inadequate Operational Definition of the Wants and How’s(CCR’s) ? Have Affinity Diagram for clarity of customer wants ? Lack of Teamwork. Must Have CrossFunctional Team ? Wrong Participants ? Lack of Team Skills ? Lack of Support or Commitment ? “Hurry up and Get Done”. It takes longer than you think! ? Failure to Execute QFD after Customer Wants Are Defined Need 1 Need 2 Need 3 Need 4 Need 5 Need 6 Need 7 5 5 3 4 2 4 1 H H H H L M M M M M M L L L L L HOW 1 HOW 2 HOW 3 HOW 4 HOW 5 HOW 6 HOW 7 57 41 48 13 50 6 21 65 45 21 36 8 52 4 3 lbs 12 in. 3 mils 40 psi 3 8 atm 1 mm Boy Am I Ever Glad That’s Done ? Review Current Status ? At Least Quarterly ? Monthly on 1 Yr Project ? Weekly on Small Projects THE “STATIC” QFD POINTS TO REMEMBER ? The process may look simple, but requires effort. ? If there are NO “tough spots” the first time: ? IT PROBABLY ISN’T BEING DONE RIGHT!! ? Rules of Thumbs ? Focus on the enduser customer. ? Expect 50% of the relationship matrix to be blank ? Affinity Diagram to define