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【正文】 0 0 Market share in major cities by product type, 2023 aaaaaa Haier/Rongsheng/Kelon Siemens/Electrolux 25 aaaaaa010807BJrefrigerator GE IS THE LEADING PLAYER IN SIDEBYSIDE REFRIGERATOR MARKET 8 3 . 37 4 . 01 6 . 72 0 . 0100%= Others* aaaaaa 1,000 3,500 ? The market is dominated by MNC players ? aaaaaa has significant share in the market. However, GE clearly dominates ? New players such as Haier are entering the market ? The highend sidebyside refrigerator market is likely to remain MNC’s territory while “l(fā)ocal players” will focus on lowerend segments Units, Percent Unit market share 6 0 * Includes Haier, LG, Whirlpool, etc. Source: Zhongxi Trading Co., aaaaaa GE 1999 2023 Growth percent 250 N/A 319 211 26 aaaaaa010807BJrefrigerator KEY MNC PLAYERS ENJOY PRICE PREMIUMS IN SIDEBYSIDE REFRIGERATORS ? GE entered the market first and has the strongest brand image. It’s price is the highest ?aaaaaa’s price is 1020% lower than GE’s ?Other players’ prices are on average 10% lower than aaaaaa’s Source: Field interview。 GfK 27 aaaaaa010807BJrefrigerator KELON AND MEILING’S FINANCIALS SHOW THAT MANUFACTURER39。S PROFIT SUFFERED OVER THE PAST FEW YEARS AND ARE EXPECTED TO REMAIN LOW Source: Man Stanley Dean Witter report, annual reports Meiling 1997 2023E 2023E 1999 1998 19181245Kelon 107500 . 4EBIT margin Percent 28 aaaaaa010807BJrefrigerator MARKET ASSESSMENT Market assessment Supply (petitor) analysis Demand (customer) analysis Overall environment analysis Market definition ? Evaluation criteria, weight and rating ? Assessment of market attractiveness 29 aaaaaa010807BJrefrigerator Evaluation criteria Weight Percent Attractive ness rating Market assessment MARKET ASSESSMENT NONSIDEBYSIDE REFERIGERATOR Overall environment analysis ? China environment attractiveness Demand (customer) analysis ? China (related) market size ? China (related) market growth rate Supplier (petitor analysis) ? Industry profitability in related markets 20 20 20 20 6% RMB 7 10 1 Evaluation basis ? Profitability trend 20 Moderate decline 4 4% 4 30 aaaaaa010807BJrefrigerator Evaluation criteria Weight Percent Attractive ness rating Market assessment MARKET ASSESSMENT SIDEBYSIDE REFERIGERATOR Overall environment analysis ? China environment attractiveness Demand (customer) analysis ? China (related) market size ? China (related) market growth rate Supplier (petitor analysis) ? Industry profitability in related markets 20 20 20 20 7% 74 MRMB 7 1 7 Evaluation basis ? Profitability trend 20 Sustain 7 31% 4 31 aaaaaa010807BJrefrigerator APPENDIX 32 aaaaaa010807BJrefrigerator DEFINITION OF GEOGRAPHIES Chengdu Beijing Wuhan Shenyang Dalian Guangzhou Tianjin Shijiazhuang Taiyuan Ji’nan Nanjing Shanghai Ningbo Hefei Nanchang Fuzhou Xiamen Kunming Changsha Xi’an Lanzhou Haerbin Changchun Wulumuqi Haikou Northeast North Northwest East Central South Southwest Huhehote Qingdao Hangzhou Zheng zhou Shenzhen Nanning Guiyang Chongqing Xining Yinchuan 33 DEFINITION OF TIER CITIES Tier 1 Tier 2 Tier 3 Beijing, Shanghai, Guangzhou Shenyang, Wuhan, Hangzhou, Tianjin, Chengdu, Chongqing, Shenzhen Other provincial capitals 34 aaaaaa010807BJrefrigerator
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