買手和商品企劃師的職能分工-資料下載頁(yè)
2025-02-07 00:58本頁(yè)面
【正文】 銷售，利潤(rùn)，打折，庫(kù)存目標(biāo)，庫(kù)存變化，回扣? Incorporate changes to store portfolio in parameters 把計(jì)劃中做出的調(diào)整體現(xiàn)到店鋪內(nèi)的貨品上? Develop range assumptions for range planning 進(jìn)一步完善產(chǎn)品品類設(shè)置的計(jì)劃? Plan critical path to ensure delivery of strategy 保證戰(zhàn)略實(shí)施的正確路徑38Copyright: James Clark and Prentice DayDeliver balanced financial plans實(shí)施均衡的財(cái)務(wù)計(jì)劃39Copyright: James Clark and Prentice DayProfile of a Merchandiser商品企劃師的工作內(nèi)容n Deliver balanced financial plans 實(shí)施均衡的財(cái)務(wù)計(jì)劃? Review past season performance to set base for financial plans 通過回顧上一年的銷售表現(xiàn) 來(lái)制定財(cái)務(wù)計(jì)劃的基礎(chǔ)? Agree growth plans including like for like (LFL) plans 做出未來(lái)發(fā)展的計(jì)劃，例如執(zhí)行去年同樣的銷售方式? Develop store sales plans and store grading structure 發(fā)展店鋪銷售計(jì)劃和店鋪分級(jí)結(jié)構(gòu)? Develop gross profit plans 毛利潤(rùn)的計(jì)劃n Markdown, shrinkage, rebates, margin, phasing 打折，貨品流失，回扣，利潤(rùn)差額，調(diào)整定位? Develop open to buy spend (OTB) and issue to Buyer 為買手制定出可用于購(gòu)買的總金額40Copyright: James Clark and Prentice DayDeliver balanced product plans實(shí)施均衡的產(chǎn)品計(jì)劃41Copyright: James Clark and Prentice DayProfile of a Merchandiser商品企劃師的工作內(nèi)容n Deliver balanced product plans 實(shí)施均衡的產(chǎn)品計(jì)劃? Complete range planning process based on financial plans 根據(jù)財(cái)務(wù)計(jì)劃，完成產(chǎn)品品類設(shè)置的計(jì)劃? Ensure range plans reflect initial range assumptions 要保證品類設(shè)置是受最初的計(jì)劃指導(dǎo)的? Ensure range plans reflect MCO assumptions 制定的品類計(jì)要滿足最小擺放量的要求? Complete range plans for all stock phases to be launched 品類計(jì)劃的實(shí)施保證庫(kù)存量42Copyright: James Clark and Prentice DayDeliver effective in season trading使每季銷售都有效率的進(jìn)行43Copyright: James Clark and Prentice DayProfile of a Merchandiser商品企劃師的工作內(nèi)容n Deliver effective in season trading 保證在銷售季中高效率的工作? Review performance of product area 產(chǎn)品的銷售表現(xiàn)? Action stock changes requirements as agreed with Buyer 需要與買手達(dá)成調(diào)整庫(kù)存的計(jì)劃? Reforecast performance at regular intervals 重新預(yù)測(cè)產(chǎn)品的銷售n Action changes to store grading and allocation quantities based on actual performance 隨時(shí)調(diào)整店鋪的分級(jí)n Agree repeat buys, cancellations or re phasing with suppliers 對(duì)重新補(bǔ)貨，清貨的決定n Plan and execute end of season sale activity 在銷售季結(jié)束后的計(jì)劃工作44Copyright: James Clark and Prentice DayLecture summary 課程總結(jié)n What is retailing ? 零售業(yè)是什么？? Supply chain roadmap 供應(yīng)鏈流程圖n Review of the UK market size and shape 英國(guó)市場(chǎng)的規(guī)模和形式? Analysis 分析? And the relevance 相關(guān)的因素? Strategy planning tools 策略制定n Review of fashion BM structures 時(shí)尚買手和商品企劃師? BM structure charts 工作結(jié)構(gòu)圖? Roles of Buyer and Merchandiser 買手和商品企劃師的職能45Copyright: James Clark and Prentice DayThank you ! 謝謝大家Any questions?請(qǐng)?zhí)釂枺?6Copyright: James Clark and Prentice Day
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