【正文】 ? Youth customers have more time to shop 年輕的消費者有更多時間去購物消費? On line shopping just 4% of market 網(wǎng)上購物只占了市場的 4%? Value retailers market share 20%, doubling in 6 years 零售業(yè)占整個市場的 20%的，在六年后還會翻番7Copyright: James Clark and Prentice DayUK market size and shape英國市場的規(guī)模和形式n Awareness of risk 現(xiàn)存的危機? Retail inflation at 7% versus 29% for economy over the last 10 years 最近十年內(nèi)零售業(yè)通貨膨脹率高? Brand and retailer loyalty is declining 顧客對品牌的忠誠度下降? Consumer spending being diverted from clothing to non clothing markets 消費者轉(zhuǎn)向非服裝類消費? Retail market is mature 零售市場非常成熟? Price petition fierce in womens entry price point basics 剛進入市場的女裝品牌的價格戰(zhàn)十分激烈8Copyright: James Clark and Prentice DayUK market size and shape英國市場的規(guī)模和形式n Awareness of trends 趨勢的感知? Consumer awareness of designer market results in less loyalty 市場變得選擇越來越多，設(shè)計款式越來越豐富，顧客開始產(chǎn)生疑問，為什么要對某一品牌保持忠誠呢 ? Shopping seen as key social event for youth customers 對年輕消費者來說，購物消費被看成是一項主要的社會活動? Womenswearwear style and price led 女裝趨勢由款式和價格所引導(dǎo)? Menswear brand and ease of shopping led 男裝消費則更注重品牌和休閑? Price key factor in customer purchasing 在消費者購買中，價格是關(guān)鍵因素9Copyright: James Clark and Prentice DayRetail structures 零售職能結(jié)構(gòu)Buying and Merchandising購買和商品企劃10Copyright: James Clark and Prentice DayManagement structure 管理結(jié)構(gòu)Director總經(jīng)理H of Buying產(chǎn)品購買部門總監(jiān)H of Merchandising商品企化部總監(jiān)H of Design設(shè)計部總監(jiān)Buying teams購買小組Merchandising teams商品企化部小組Design teams設(shè)計部小組11Copyright: James Clark and Prentice DayBuying structure 購買部結(jié)構(gòu)Buyer買手Assistant Buyer助理買手Buyers Assistant買手助理12Copyright: James Clark and Prentice DayMerchandising structure 商品企劃部Merchandiser商品企化師Assistant Merchandiser助理商品企劃師Allocator配貨員13Copyright: James Clark and Prentice DayRelated roles 相關(guān)的部門n Design 設(shè)計部門? Head of design ensures consistent brand equity across all categories 設(shè)計總監(jiān)要確保品牌內(nèi)的所有產(chǎn)品都保持品牌品質(zhì)的一致性? Individual designers work with individual buying teams 一個設(shè)計師和一個 購買小組一起合作n PR and Marketing 公共關(guān)系和市場營銷部門? Communicate brand equity to customers 向顧客傳達品牌品質(zhì)? Work in liaison with buying teams 和購買小組協(xié)調(diào)一致進行工作n Quality assurance 質(zhì)檢部門? Monitor supplier quality versus UK regulations 按照英國的質(zhì)檢會要求檢查 供應(yīng)商的貨? Involvement in supplier base management 參與到供應(yīng)基本管理n Retail 零售部門? Ensure store design and layout is consistent with buying strategy 保證店鋪 設(shè)計和陳列都和買手制定的銷售戰(zhàn)略保持一致n Supply chain 供應(yīng)鏈? Manages stock management logistics, systems and process 管理庫存，配 貨，系統(tǒng)和整個過程14Copyright: James Clark and Prentice DayNotes on structure charts對職能結(jié)構(gòu)圖的說明n Guide to structure charts 結(jié)構(gòu)圖? Structures vary according to plexit