業(yè)務(wù)層戰(zhàn)略(2)-資料下載頁
2025-01-18 08:10本頁面
【正文】 戰(zhàn)略注意： – 客觀差異：技術(shù)創(chuàng)新 +價(jià)值信號傳遞 – 主觀差異：廣告和服務(wù) TCL的女士（ SHE）電腦 ? Focus strategies ? 三、聚焦戰(zhàn)略 FOCUSED STRATEGIES ? An integrated set of actions taken to produce goods or services that serve the needs of a particular petitive segment。 ? 是指通過一系列行動(dòng)來生產(chǎn)產(chǎn)品或提供服務(wù)，以滿足特定的競爭性細(xì)分市場的需求。 Types of BusinessLevel Strategies (N=5) (Cont’d) ? There are two “Focus” strategies ( 3 and 4) – In general, the firms’ core petencies used to serve the need of a particular industry segment or niche to the exclusion of others. ? Focus strategy examples – Buyer groups ? Youths/senior citizens – Product line segments ? Professional painter groups – Geographic markets ? West vs. East coast 3. Focused Cost Leadership ? Competitive advantage: Lowcost ? Competitive scope: Narrow industry segment ? ., IKEA: Good design (furniture) at low prices 4. Focused Differentiation Competitive advantage: Differentiation Competitive scope: Narrow industry segment ? 5. Integrated CL/Differentiation ? 五、整合成本領(lǐng)先 /差異化 – Efficiency: Sources of low cost – Differentiation: Source of unique value ? 邁克爾 .波特 ? 邁克爾 ?波特提出成本領(lǐng)先戰(zhàn)略和差異化戰(zhàn)略。但波特認(rèn)為，企業(yè)面對這兩種戰(zhàn)略路徑，只能選擇其一。因?yàn)椴町惢厝灰愿叱杀緸榇鷥r(jià)。 ? 成本領(lǐng)先 ? 產(chǎn)品差異化 Swatch競爭中成功的典范 斯沃琪的業(yè)務(wù)層戰(zhàn)略：差異化 +低成本
環(huán)評公示相關(guān)推薦
鄂ICP備17016276號-1