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【正文】 viduals ? Make donors feel special, keep them informed ? “Social events” for the wealthy ? Lectures for donors ? Newspaper articles ? Buildings named to donors ? Pictures/ plates of donors in school ? Most donations go to science and business departments. Distribute them across all departments because they are important for a university (reputation) as well ? Exam ples: 25 Investing in fundraising clearly pays off Dartmouth: Fundraising team of 100 FTEs For every 12c invested, 1USD is raised 26 European fundraising teams are underdeveloped Joh n sHopkin sUn iver sityof M ich iganD artmou t h T ypicaleuropeanu niversit ie s150115100010050100150Nu mber of f un draising FT E s27 5 171。 don’ts 187。 in academic fundraising Take it for granted Interfere with academic independence Use everything at once Work without clear ethic rules Take any sponsor ? US universities typically put 1/3 of fundraising in endowments for later use (scholarships etc) ? Harvard endowment: USD 19 B ? U of Texas (Public): USD 10 B ? Don’t just let donors e, approach them in all possible ways ? Dare to ask for money ? Fundamental research should remain primary focus ? Outsiders should never influence research results ? Novartis USD 25M donation to Berkeley in return for first right to negotiate licenses on discoveries was highly criticized Exam ples: ? ? ? Avoid weapons, tobacco producers etc. because the long term reputation of the university might be at stake ? Set up a Board of Trustees to ensure proper use of funds ? 28 Agenda ? University fundraising practices abroad ? Fundraising mechanisms ? Do’s and don’ts in academic fundraising ? Conclusion 29 ? Fundraising is a, necessary, reality ? Fundraising exists in Europe, mostly under the AngloSaxon model, but is far underdeveloped ? There is no relationship between lower quality of education and increasing fundraising ? The foremost important fundraising source are your alumni Conclusion 30
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