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【正文】 ality is guaranteed through independent control: Harvard example ? Ensure that the University remains true to its Charter ? Give formal consent to major initiatives and to appointments ? Provide advice to the Corporation ? Elected by alumni Board of Overseers President and Fellows of Harvard College (“The Corporation”) ? Organise Research and education ? Raise funds 16 Agenda ? University fundraising practices abroad ? Fundraising mechanisms ? Do’s and don’ts in academic fundraising ? Conclusion 17 External fundraising is only one source of nonpublic financing for universities Tuition fees External fundraising Entrepreneurial activities ? Revenue from (sale of) spinoffs ? Investments ? Sponsored research projects ? Private sponsors ? Alumni donations ? Corporate sponsors ? Foundations 18 Alumni and other individual donations USD ? Alumni ? Parents ? Anonymous ? Online forms ? Mailings Typical amount Typical sources Typical approach USD ? Local entrepreneurs and wealthy individuals (often alumni) ? Invite potential donors to social events ? Create “honor” around donation ? Research and dare ask “at the right level” – 1M USD ? Local entrepreneurs and wealthy individuals (often alumni) ? Alumni groups (“class of 76 donates USD 1 M)” ? Luck, but often linked to alumni status and/or university reputation ? Relationships 0 20M USD ? Very wealthy families with a history of charitable giving ? Luck, but often linked to alumni status and/or university reputation ?Provide professional assistance (eg. set up trust that provides lifelong ine for donor) 19 About 5% of alumni contibute yearly For every alumnus, approx. 50 USD is raised Average alumni donation = 1000 USD ? 5% of all alumni contribute yearly 20 European schools have much lower alumni contribution levels than US schools US Be stpractic e:D artmou t hUS Average AverageE urop ea nu niversit y60%5% 1%0204060%% of al u mn i th at give don ations21 Corporate donations are often linked to a 171。 tangible 187。 Do’s! 187。 don’ts 18
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