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individuals ? Make donors feel special, keep them informed ? “Social events” for the wealthy ? Lectures for donors ? Newspaper articles ? Buildings named to donors ? Pictures/ plates of donors in school ? Most donations go to science and business departments. Distribute them across all departments because they are important for a university (reputation) as well ? Exam ples: 25 Investing in fundraising clearly pays off Dartmouth: Fundraising team of 100 FTEs For every 12c invested, 1USD is raised 26 European fundraising teams are underdeveloped Joh n sHopkin sUn iver sityof M ich iganD artmou t h T ypicaleuropeanu niversit ie s150115100010050100150Nu mber of f un draising FT E s27 5 171。 return Pure welfare “Tangible” return ? Exclusive access to students (eg. exclusive Pepsi sales in return for large donation) ? Primary access to research results (NovartisBerkeley donation) ? Set up new research facilities to increase the number of engineers ? … Image building ? Tie pany name to respected institutions/professors “Banc of America Dean” “KBC chair” ? Toyota donation of USD 1M, without strings attached ? Anonymous donations Typical approach ? Use relationships to get access to corporate leaders ? Actively approach them with a well prepared file 22 US foundations’ most important target is education Othe rArtsC ul tureH u mans e rvic e sH e al thE du c at i on 020406080100%D on a t ion s fr om U Sfou n d a t io n s , 2 0 0 0OtherU ni ve rs i ti e s 01020304050Fif t y la r g e s t r e c e iv e rsof d on a t ion s b yfou n d a t ion s in 2 0 0 023 Agenda ? University fundraising practices abroad ? Fundraising mechanisms ? Do’s and don’ts in academic fundraising ? Conclusion 24 5 171。Fundraising for Universities Brussels, April 25th 2023 Agenda ? University fundraising practices abroad ? Fundraising mechanisms ? Do’s and don’ts in academic fundraising ? Conclusion 2 The share of nonpublic financing in total funds of public un