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iful abstractions, professional innovators see as solid possibilities. ? 3. “Creative thinking may mean simply the realization that there’s no particular virtue in doing things the way they have always been done,” wrote Rudolph Flesh, a language authority. ? This accounts for our reaction to seemingly innovations like plastic garbage bags and suitcases on wheels that make life more convenient: “How e anybody thought of that before?” ? The creative approach begins with the proposition that nothing is as it appears. Innovators will not accept that there is only one way to do anything. ? Faced with getting from A to B, the average person will automatically set out on the bestknown and apparently simplest route. ? The innovators will search for alternate routes, which may prove easier in the long run and are bound to be more interesting and challenging even if they lead to dead ends.