【正文】 直截了當(dāng)式創(chuàng)意直接推銷式正文副標(biāo)題標(biāo)題句證言正文主題句小樣收尾圖形部分旁白模擬校樣動畫合成片光圈音控臺底片出血版藍(lán)線照相排版術(shù)字符計算式電影攝影師截止期色基分色連續(xù)調(diào)控制室組排封面紙青、黃、紅、黑印刷數(shù)字媒介EnglishstraightannouncementstraightsellcopysubheadtaglinestestimonialtextthemelinesthumbnailtrialclosevisualsvoiceoveranalogproofanimationanswerprintapertureaudioconsolebaseartbleedsbluelinecamerareadyartcharactercountmethodcinematographerclosingdatecolorkeycolorseparationcontinuoustonescontrolroomcopycastcoverpaperCYMKprintingdigitalmedia13of25營銷和廣告術(shù)語類別中文數(shù)字校樣創(chuàng)意數(shù)碼視頻效應(yīng)裝置導(dǎo)演特排字體復(fù)制帶拷貝電子制作曬版臺紙一套鉛字四色印刷網(wǎng)目凸版網(wǎng)屏互動電視任務(wù)夾出格電腦亭加空鉛硬性軟片線畫版實景真人外景地制片場指令公共場所母帶合成樣片助記手段多媒體演示正色投影膠片透明塑料膜個人場所EnglishdigitalproofDVEunitsdirectordisplaytypedubsdupeselectronicproductionflatsfontfourcolorprocesshalftoneplatehalftonescreeninteractiveTVjobjacketkerningkioskleadinglinefilmlineplateliveactionlocationlotmandatoriesmaaudiencevenuemastertapemixedinterlockmnemonicdevicemultimediapresentationorthographicfilmoverlaypersonalaudiencevenue14of25營銷和廣告術(shù)語類別中文平臺使用費后期制作階段開印前階段預(yù)備階段印刷制作經(jīng)理印刷制作過程非公開場所制片人制作階段復(fù)映復(fù)播追加酬金反差套印無襯線字體最低合同工資襯線字體一場特技插播廣告剝版疊演播人員自動臺詞提示器課本紙正文字體合套字系排印工藝網(wǎng)頁單詞計算式工作樣片創(chuàng)意書寫紙EnglishplatformlicensingpostproductionphasepreprephasepreproductionphaseprintproductionmanagerprintproductionprocessprivateaudiencevenueproducerproductionphaseresidualfeereverseknockoutsansserifscaleserifsessionspecialeffectsspotsstrippingsuperstalenttelepromptertextpapertexttypetraptypefamiliestypographyWebpagewordcountmethodworkprintwritingpaper15of25營銷和廣告術(shù)語類別中文English銷售回購津貼目錄減價促銷套裝贈送公司大會與經(jīng)銷商聚會消費者銷售推廣競賽聯(lián)合廣告優(yōu)惠券顧客終身價值數(shù)據(jù)進入數(shù)據(jù)管理數(shù)據(jù)庫數(shù)據(jù)庫營銷直接營銷直接反應(yīng)廣告直接銷售戰(zhàn)略直接銷售陳列津貼易地銷售電子優(yōu)惠券提前購買廣告插頁游戲店內(nèi)樣品試用聯(lián)絡(luò)媒介人員銷售售點材料什錦袋裝樣品獎品buybackallowancecatalogcentsoffpromotionbinationofferpanyconventionsamp。dealermeetingsconsumersalespromotioncontestcooperative/coopadvertisingcouponscustomerlifetimevaluedataaccessdatamanagementdatabasedatabasemarketingdirectmarketingdirectresponseadvertisingdirectsalesstrategydirectsellingdisplayallowancedivertingelectroniccouponsforwardbuyingfreestandinginsertsgameinstoresamplinglinkagemediapersonalsellingpointofpurchasematerialspolybaggingpremiums16of25營銷和廣告術(shù)語類別中文拉式戰(zhàn)略推銷獎金推式戰(zhàn)略部分退款近期、頻次、貨幣方程銷售推廣樣品試用貨位津貼抽獎電話營銷貿(mào)易廣告貿(mào)易集中貿(mào)易折扣銷售貿(mào)易推廣Englishpullstrategypushmoney/spiffspushstrategyrebatesRFMformulasalespromotionsamplingslottingallowancesweepstaketelemarketingtradeadvertisingtradeconcentrationtradedealstradepromotion媒介策劃廣告反應(yīng)曲線注意度受眾受眾目標(biāo)間歇式排期品牌開發(fā)指數(shù)集中式品種開發(fā)指數(shù)發(fā)行量持續(xù)性持續(xù)式成本效益單位成本千人成本創(chuàng)意組合advertisingresponsecurveattentionvalueaudienceaudienceobjectivesblinkingbranddevelopmentindexburstingcategorydevelopmentindexcirculationcontinuitycontinuousschedulecostefficiencycostperpointcostperthousandcreativemix17of25營銷和廣告術(shù)語類別中文分布目標(biāo)有效頻次有效到達(dá)率暴露值市嘗資金、媒介、組合、方法起伏式頻次總印象毛評點市場組合媒介媒介策劃媒介載體訊息力度方法組合媒介法資金驅(qū)動值看見機會脈沖式視聽率到達(dá)率每冊讀者數(shù)近期策劃路障式外溢媒介增效效應(yīng)媒介策劃電視戶Englishdistributionobjectiveseffectivefrequencyeffectivereachexposurevalue5Msflightingschedulefrequencygroimpressionsgroratingpointsmarketsmechanicsmediamediaplanningmediavehiclesmessageweightmethodologymixedmediaapproachmoneymotivationvalueopportunitytoseepulsingscheduleratingreachreaderspercopyrecencyplanningroadblockingspillovermediasynergytelevisionhouseholds18of25營銷和廣告術(shù)語類別報刊媒體中文出血批量折扣行業(yè)雜志發(fā)行量審核分類廣告紐約分類廣告網(wǎng)絡(luò)分類圖片廣告截稿日期彩色樣品紙條混合收費制消費者雜志合同收費制贈閱發(fā)行聯(lián)合形式千人成本封面日期封面位置購物雜志日報人口版圖片廣告實際收費農(nóng)業(yè)刊物統(tǒng)一收費制度香味紙條頻率折扣黃金版位門式折頁地理版基本發(fā)行量橫向刊物EnglishbleedbulkdiscountsbusinemagazinescirculationauditclassifiedadsCANNYclassifieddisplayadsclosingdatecolorstripbinationratesconsumermagazinescontractratecontrolledcirculationcooperative/coopprogramsCPMcoverdatecoverpositioncustommagazinedailynewspapersdemographiceditionsdisplayadvertisingearnedratesfarmpublicationsflatratefragrancestripsfrequencydiscountsfullpositiongatefoldgeographiceditionsguaranteedcirculationhorizontalpublication19of25營銷和廣告術(shù)語類別報刊媒體中文獨立購物指南插頁加插刊登通知島形半版小單元地方城市雜志雜志出版人協(xié)會媒介采購員媒介標(biāo)尺調(diào)查有限公司全國性雜志全國性價格美國報業(yè)協(xié)會報紙版面庫上市日期公開收費制度訂閱發(fā)行自動彈啟式廣告自選版位費預(yù)印廣告插頁初級發(fā)行量清樣公告費率基準(zhǔn)價目表閱讀告示地區(qū)性刊物任意版位費制二級讀者量欠資收費制賽蒙斯市場調(diào)查局多胞胎版EnglishindependentshoppingguideinsertinsertionorderislandhalvesjuniorunitlocalcitymagazineMPAmediabuyerMRInationalmagazinesnationalrateNAANSBonsaledateopenratepaidcirculationpopupad.preferredpositionratespreprintedinsertsprimarycirculationproofcopypublioticeratebaseratecardreadingnoticeregionalpublicationsROPadvertisingratessecondary/passalongreadershipshortrateSMRBsplitruns20of25標(biāo)準(zhǔn)廣告單位標(biāo)準(zhǔn)收費與數(shù)據(jù)服務(wù)公司標(biāo)準(zhǔn)型報紙周日增刊小報型報紙撕樣三維廣告縱向刊物數(shù)量折扣報刊媒體周報SAU=standardadvertisingunitSRDSstandardsizenewspaperSundaysupplementtabloidnewspapertearsheets3Dadsverticalpublicationvolumediscountsweeklynewspapers電臺媒體受眾構(gòu)成受眾占有率時間表一刻平均聽眾數(shù)一刻平均收聽率一刻平均占有率交換辛迪加無線電視有線電視單位成本千人成本累積聽眾數(sh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