【正文】 直截了當(dāng)式創(chuàng)意直接推銷(xiāo)式正文副標(biāo)題標(biāo)題句證言正文主題句小樣收尾圖形部分旁白模擬校樣動(dòng)畫(huà)合成片光圈音控臺(tái)底片出血版藍(lán)線照相排版術(shù)字符計(jì)算式電影攝影師截止期色基分色連續(xù)調(diào)控制室組排封面紙青、黃、紅、黑印刷數(shù)字媒介EnglishstraightannouncementstraightsellcopysubheadtaglinestestimonialtextthemelinesthumbnailtrialclosevisualsvoiceoveranalogproofanimationanswerprintapertureaudioconsolebaseartbleedsbluelinecamerareadyartcharactercountmethodcinematographerclosingdatecolorkeycolorseparationcontinuoustonescontrolroomcopycastcoverpaperCYMKprintingdigitalmedia13of25營(yíng)銷(xiāo)和廣告術(shù)語(yǔ)類(lèi)別中文數(shù)字校樣創(chuàng)意數(shù)碼視頻效應(yīng)裝置導(dǎo)演特排字體復(fù)制帶拷貝電子制作曬版臺(tái)紙一套鉛字四色印刷網(wǎng)目凸版網(wǎng)屏互動(dòng)電視任務(wù)夾出格電腦亭加空鉛硬性軟片線畫(huà)版實(shí)景真人外景地制片場(chǎng)指令公共場(chǎng)所母帶合成樣片助記手段多媒體演示正色投影膠片透明塑料膜個(gè)人場(chǎng)所EnglishdigitalproofDVEunitsdirectordisplaytypedubsdupeselectronicproductionflatsfontfourcolorprocesshalftoneplatehalftonescreeninteractiveTVjobjacketkerningkioskleadinglinefilmlineplateliveactionlocationlotmandatoriesmaaudiencevenuemastertapemixedinterlockmnemonicdevicemultimediapresentationorthographicfilmoverlaypersonalaudiencevenue14of25營(yíng)銷(xiāo)和廣告術(shù)語(yǔ)類(lèi)別中文平臺(tái)使用費(fèi)后期制作階段開(kāi)印前階段預(yù)備階段印刷制作經(jīng)理印刷制作過(guò)程非公開(kāi)場(chǎng)所制片人制作階段復(fù)映復(fù)播追加酬金反差套印無(wú)襯線字體最低合同工資襯線字體一場(chǎng)特技插播廣告剝版疊演播人員自動(dòng)臺(tái)詞提示器課本紙正文字體合套字系排印工藝網(wǎng)頁(yè)單詞計(jì)算式工作樣片創(chuàng)意書(shū)寫(xiě)紙EnglishplatformlicensingpostproductionphasepreprephasepreproductionphaseprintproductionmanagerprintproductionprocessprivateaudiencevenueproducerproductionphaseresidualfeereverseknockoutsansserifscaleserifsessionspecialeffectsspotsstrippingsuperstalenttelepromptertextpapertexttypetraptypefamiliestypographyWebpagewordcountmethodworkprintwritingpaper15of25營(yíng)銷(xiāo)和廣告術(shù)語(yǔ)類(lèi)別中文English銷(xiāo)售回購(gòu)津貼目錄減價(jià)促銷(xiāo)套裝贈(zèng)送公司大會(huì)與經(jīng)銷(xiāo)商聚會(huì)消費(fèi)者銷(xiāo)售推廣競(jìng)賽聯(lián)合廣告優(yōu)惠券顧客終身價(jià)值數(shù)據(jù)進(jìn)入數(shù)據(jù)管理數(shù)據(jù)庫(kù)數(shù)據(jù)庫(kù)營(yíng)銷(xiāo)直接營(yíng)銷(xiāo)直接反應(yīng)廣告直接銷(xiāo)售戰(zhàn)略直接銷(xiāo)售陳列津貼易地銷(xiāo)售電子優(yōu)惠券提前購(gòu)買(mǎi)廣告插頁(yè)游戲店內(nèi)樣品試用聯(lián)絡(luò)媒介人員銷(xiāo)售售點(diǎn)材料什錦袋裝樣品獎(jiǎng)品buybackallowancecatalogcentsoffpromotionbinationofferpanyconventionsamp。dealermeetingsconsumersalespromotioncontestcooperative/coopadvertisingcouponscustomerlifetimevaluedataaccessdatamanagementdatabasedatabasemarketingdirectmarketingdirectresponseadvertisingdirectsalesstrategydirectsellingdisplayallowancedivertingelectroniccouponsforwardbuyingfreestandinginsertsgameinstoresamplinglinkagemediapersonalsellingpointofpurchasematerialspolybaggingpremiums16of25營(yíng)銷(xiāo)和廣告術(shù)語(yǔ)類(lèi)別中文拉式戰(zhàn)略推銷(xiāo)獎(jiǎng)金推式戰(zhàn)略部分退款近期、頻次、貨幣方程銷(xiāo)售推廣樣品試用貨位津貼抽獎(jiǎng)電話營(yíng)銷(xiāo)貿(mào)易廣告貿(mào)易集中貿(mào)易折扣銷(xiāo)售貿(mào)易推廣Englishpullstrategypushmoney/spiffspushstrategyrebatesRFMformulasalespromotionsamplingslottingallowancesweepstaketelemarketingtradeadvertisingtradeconcentrationtradedealstradepromotion媒介策劃廣告反應(yīng)曲線注意度受眾受眾目標(biāo)間歇式排期品牌開(kāi)發(fā)指數(shù)集中式品種開(kāi)發(fā)指數(shù)發(fā)行量持續(xù)性持續(xù)式成本效益單位成本千人成本創(chuàng)意組合advertisingresponsecurveattentionvalueaudienceaudienceobjectivesblinkingbranddevelopmentindexburstingcategorydevelopmentindexcirculationcontinuitycontinuousschedulecostefficiencycostperpointcostperthousandcreativemix17of25營(yíng)銷(xiāo)和廣告術(shù)語(yǔ)類(lèi)別中文分布目標(biāo)有效頻次有效到達(dá)率暴露值市嘗資金、媒介、組合、方法起伏式頻次總印象毛評(píng)點(diǎn)市場(chǎng)組合媒介媒介策劃媒介載體訊息力度方法組合媒介法資金驅(qū)動(dòng)值看見(jiàn)機(jī)會(huì)脈沖式視聽(tīng)率到達(dá)率每?jī)?cè)讀者數(shù)近期策劃路障式外溢媒介增效效應(yīng)媒介策劃電視戶(hù)Englishdistributionobjectiveseffectivefrequencyeffectivereachexposurevalue5Msflightingschedulefrequencygroimpressionsgroratingpointsmarketsmechanicsmediamediaplanningmediavehiclesmessageweightmethodologymixedmediaapproachmoneymotivationvalueopportunitytoseepulsingscheduleratingreachreaderspercopyrecencyplanningroadblockingspillovermediasynergytelevisionhouseholds18of25營(yíng)銷(xiāo)和廣告術(shù)語(yǔ)類(lèi)別報(bào)刊媒體中文出血批量折扣行業(yè)雜志發(fā)行量審核分類(lèi)廣告紐約分類(lèi)廣告網(wǎng)絡(luò)分類(lèi)圖片廣告截稿日期彩色樣品紙條混合收費(fèi)制消費(fèi)者雜志合同收費(fèi)制贈(zèng)閱發(fā)行聯(lián)合形式千人成本封面日期封面位置購(gòu)物雜志日?qǐng)?bào)人口版圖片廣告實(shí)際收費(fèi)農(nóng)業(yè)刊物統(tǒng)一收費(fèi)制度香味紙條頻率折扣黃金版位門(mén)式折頁(yè)地理版基本發(fā)行量橫向刊物EnglishbleedbulkdiscountsbusinemagazinescirculationauditclassifiedadsCANNYclassifieddisplayadsclosingdatecolorstripbinationratesconsumermagazinescontractratecontrolledcirculationcooperative/coopprogramsCPMcoverdatecoverpositioncustommagazinedailynewspapersdemographiceditionsdisplayadvertisingearnedratesfarmpublicationsflatratefragrancestripsfrequencydiscountsfullpositiongatefoldgeographiceditionsguaranteedcirculationhorizontalpublication19of25營(yíng)銷(xiāo)和廣告術(shù)語(yǔ)類(lèi)別報(bào)刊媒體中文獨(dú)立購(gòu)物指南插頁(yè)加插刊登通知島形半版小單元地方城市雜志雜志出版人協(xié)會(huì)媒介采購(gòu)員媒介標(biāo)尺調(diào)查有限公司全國(guó)性雜志全國(guó)性?xún)r(jià)格美國(guó)報(bào)業(yè)協(xié)會(huì)報(bào)紙版面庫(kù)上市日期公開(kāi)收費(fèi)制度訂閱發(fā)行自動(dòng)彈啟式廣告自選版位費(fèi)預(yù)印廣告插頁(yè)初級(jí)發(fā)行量清樣公告費(fèi)率基準(zhǔn)價(jià)目表閱讀告示地區(qū)性刊物任意版位費(fèi)制二級(jí)讀者量欠資收費(fèi)制賽蒙斯市場(chǎng)調(diào)查局多胞胎版EnglishindependentshoppingguideinsertinsertionorderislandhalvesjuniorunitlocalcitymagazineMPAmediabuyerMRInationalmagazinesnationalrateNAANSBonsaledateopenratepaidcirculationpopupad.preferredpositionratespreprintedinsertsprimarycirculationproofcopypublioticeratebaseratecardreadingnoticeregionalpublicationsROPadvertisingratessecondary/passalongreadershipshortrateSMRBsplitruns20of25標(biāo)準(zhǔn)廣告單位標(biāo)準(zhǔn)收費(fèi)與數(shù)據(jù)服務(wù)公司標(biāo)準(zhǔn)型報(bào)紙周日增刊小報(bào)型報(bào)紙撕樣三維廣告縱向刊物數(shù)量折扣報(bào)刊媒體周報(bào)SAU=standardadvertisingunitSRDSstandardsizenewspaperSundaysupplementtabloidnewspapertearsheets3Dadsverticalpublicationvolumediscountsweeklynewspapers電臺(tái)媒體受眾構(gòu)成受眾占有率時(shí)間表一刻平均聽(tīng)眾數(shù)一刻平均收聽(tīng)率一刻平均占有率交換辛迪加無(wú)線電視有線電視單位成本千人成本累積聽(tīng)眾數(shù)累積收聽(tīng)率時(shí)段組合預(yù)定市場(chǎng)區(qū)域班車(chē)時(shí)間首播辛迪加毛評(píng)點(diǎn)開(kāi)機(jī)家庭audiencepositionaudienceshareavailsaveragequarterhouraudienceaveragequarterhourratingaveragequarterhoursharebartersyndicationbroadcastTVcableTVCPPCPMcumulativepersonscumulativeratingdaypartmixdesignatedmarketareasdrivetimefirstrunsyndicationgroratingpointsHUT形象移植信息式廣告，專(zhuān)題片互相連接存貨地方時(shí)間賠償條件廣播電視網(wǎng)網(wǎng)外辛迪加協(xié)辦占位價(jià)格黃金時(shí)段節(jié)目式廣告節(jié)目收視率節(jié)目編排形式視聽(tīng)率調(diào)查服務(wù)公司電臺(tái)指定時(shí)間贊助點(diǎn)播廣播點(diǎn)播廣播受眾總數(shù)總體受眾計(jì)劃電視家庭超高頻電臺(tái)媒體甚高頻imagerytransferinformercialinterconnectinventorylocaltimemakegoodsnetworksoffnetworksyndicationparticipationbasispreemptionrateprimetimePLAprogramratingprogrammingformatsratingservicesrunofstationsponsorshipspotannouncementspotradiototalaudiencetotalaudienceplanTVHHUHFVHF戶(hù)外媒體自動(dòng)取款機(jī)基本巴士單位展臺(tái)路牌車(chē)內(nèi)尾部招貼ATMbasicbusboothsbulletinstructurecarendposters電影貼片廣告名錄8張招貼電子顯示屏陳列品陳列媒介全面登場(chǎng)全球定位系統(tǒng)車(chē)內(nèi)廣告牌100露出數(shù)戶(hù)外媒介車(chē)體招貼包裝獎(jiǎng)品產(chǎn)品安插登場(chǎng)看板標(biāo)準(zhǔn)戶(hù)外廣告成品招貼優(yōu)惠贈(zèng)券出租車(chē)外殼終點(diǎn)站招貼30張招貼架整車(chē)牌位商業(yè)展示會(huì)交通廣告車(chē)站棚廣州廣告戶(hù)外媒體錄像手冊(cè)cinemaadvertisingdirectorieseightsheetposterselectronicsignsexhibitsexhibitivemediafullshowingGPSinsidecards100showingoutofhomemediaoutsideposterspackagingpremiumsproductplacementshowingspectacularsstandardizedoutdooradvertisingstockposterstakeonestaxicabexteriorsterminalposters30sheetposterpaneltotalbustradeshowstransitadvertisingtransitshelteradvertisingvideobrochure類(lèi)別