【正文】 dealermeetingsconsumersalespromotioncontestcooperative/coopadvertisingcouponscustomerlifetimevaluedataaccessdatamanagementdatabasedatabasemarketingdirectmarketingdirectresponseadvertisingdirectsalesstrategydirectsellingdisplayallowancedivertingelectroniccouponsforwardbuyingfreestandinginsertsgameinstoresamplinglinkagemediapersonalsellingpointofpurchasematerialspolybaggingpremiums16of25營(yíng)銷(xiāo)和廣告術(shù)語(yǔ)類(lèi)別中文拉式戰(zhàn)略推銷(xiāo)獎(jiǎng)金推式戰(zhàn)略部分退款近期、頻次、貨幣方程銷(xiāo)售推廣樣品試用貨位津貼抽獎(jiǎng)電話營(yíng)銷(xiāo)貿(mào)易廣告貿(mào)易集中貿(mào)易折扣銷(xiāo)售貿(mào)易推廣Englishpullstrategypushmoney/spiffspushstrategyrebatesRFMformulasalespromotionsamplingslottingallowancesweepstaketelemarketingtradeadvertisingtradeconcentrationtradedealstradepromotion媒介策劃廣告反應(yīng)曲線注意度受眾受眾目標(biāo)間歇式排期品牌開(kāi)發(fā)指數(shù)集中式品種開(kāi)發(fā)指數(shù)發(fā)行量持續(xù)性持續(xù)式成本效益單位成本千人成本創(chuàng)意組合advertisingresponsecurveattentionvalueaudienceaudienceobjectivesblinkingbranddevelopmentindexburstingcategorydevelopmentindexcirculationcontinuitycontinuousschedulecostefficiencycostperpointcostperthousandcreativemix17of25營(yíng)銷(xiāo)和廣告術(shù)語(yǔ)類(lèi)別中文分布目標(biāo)有效頻次有效到達(dá)率暴露值市嘗資金、媒介、組合、方法起伏式頻次總印象毛評(píng)點(diǎn)市場(chǎng)組合媒介媒介策劃媒介載體訊息力度方法組合媒介法資金驅(qū)動(dòng)值看見(jiàn)機(jī)會(huì)脈沖式視聽(tīng)率到達(dá)率每?jī)?cè)讀者數(shù)近期策劃路障式外溢媒介增效效應(yīng)媒介策劃電視戶Englishdistributionobjectiveseffectivefrequencyeffectivereachexposurevalue5Msflightingschedulefrequencygroimpressionsgroratingpointsmarketsmechanicsmediamediaplanningmediavehiclesmessageweightmethodologymixedmediaapproachmoneymotivationvalueopportunitytoseepulsingscheduleratingreachreaderspercopyrecencyplanningroadblockingspillovermediasynergytelevisionhouseholds18of25營(yíng)銷(xiāo)和廣告術(shù)語(yǔ)類(lèi)別報(bào)刊媒體中文出血批量折扣行業(yè)雜志發(fā)行量審核分類(lèi)廣告紐約分類(lèi)廣告網(wǎng)絡(luò)分類(lèi)圖片廣告截稿日期彩色樣品紙條混合收費(fèi)制消費(fèi)者雜志合同收費(fèi)制贈(zèng)閱發(fā)行聯(lián)合形式千人成本封面日期封面位置購(gòu)物雜志日?qǐng)?bào)人口版圖片廣告實(shí)際收費(fèi)農(nóng)業(yè)刊物統(tǒng)一收費(fèi)制度香味紙條頻率折扣黃金版位門(mén)式折頁(yè)地理版基本發(fā)行量橫向刊物EnglishbleedbulkdiscountsbusinemagazinescirculationauditclassifiedadsCANNYclassifieddisplayadsclosingdatecolorstripbinationratesconsumermagazinescontractratecontrolledcirculationcooperative/coopprogramsCPMcoverdatecoverpositioncustommagazinedailynewspapersdemographiceditionsdisplayadvertisingearnedratesfarmpublicationsflatratefragrancestripsfrequencydiscountsfullpositiongatefoldgeographiceditionsguaranteedcirculationhorizontalpublication19of25營(yíng)銷(xiāo)和廣告術(shù)語(yǔ)類(lèi)別報(bào)刊媒體中文獨(dú)立購(gòu)物指南插頁(yè)加插刊登通知島形半版小單元地方城市雜志雜志出版人協(xié)會(huì)媒介采購(gòu)員媒介標(biāo)尺調(diào)查有限公司全國(guó)性雜志全國(guó)性價(jià)格美國(guó)報(bào)業(yè)協(xié)會(huì)報(bào)紙版面庫(kù)上市日期公開(kāi)收費(fèi)制度訂閱發(fā)行自動(dòng)彈啟式廣告自選版位費(fèi)預(yù)印廣告插頁(yè)初級(jí)發(fā)行量清樣公告費(fèi)率基準(zhǔn)價(jià)目表閱讀告示地區(qū)性刊物任意版位費(fèi)制二級(jí)讀者量欠資收費(fèi)制賽蒙斯市場(chǎng)調(diào)查局多胞胎版EnglishindependentshoppingguideinsertinsertionorderislandhalvesjuniorunitlocalcitymagazineMPAmediabuyerMRInationalmagazinesnationalrateNAANSBonsaledateopenratepaidcirculationpopupad.preferredpositionratespreprintedinsertsprimarycirculationproofcopypublioticeratebaseratecardreadingnoticeregionalpublicationsROPadvertisingratessecondary/passalongreadershipshortrateSMRBsplitruns20of25標(biāo)準(zhǔn)廣告單位標(biāo)準(zhǔn)收費(fèi)與數(shù)據(jù)服務(wù)公司標(biāo)準(zhǔn)型報(bào)紙周日增刊小報(bào)型報(bào)紙撕樣三維廣告縱向刊物數(shù)量折扣報(bào)刊媒體周報(bào)SAU=standardadvertisingunitSRDSstandardsizenewspaperSundaysupplementtabloidnewspapertearsheets3Dadsverticalpublicationvolumediscountsweeklynewspapers電臺(tái)媒體受眾構(gòu)成受眾占有率時(shí)間表一刻平均聽(tīng)眾數(shù)一刻平均收聽(tīng)率一刻平均占有率交換辛迪加無(wú)線電視有線電視單位成本千人成本累積聽(tīng)眾數(shù)累積收聽(tīng)率時(shí)段組合預(yù)定市場(chǎng)區(qū)域班車(chē)時(shí)間首播辛迪加毛評(píng)點(diǎn)開(kāi)機(jī)家庭audiencepositionaudienceshareavailsaveragequarterhouraudienceaveragequarterhourratingaveragequarterhoursharebartersyndicationbroadcastTVcableTVCPPCPMcumulativepersonscumulativeratingdaypartmixdesignatedmarketareasdrivetimefirstrunsyndicationgroratingpointsHUT形象移植信息式廣告，專(zhuān)題片互相連接存貨地方時(shí)間賠償條件廣播電視網(wǎng)網(wǎng)外辛迪加協(xié)辦占位價(jià)格黃金時(shí)段節(jié)目式廣告節(jié)目收視率節(jié)目編排形式視聽(tīng)率調(diào)查服務(wù)公司電臺(tái)指定時(shí)間贊助點(diǎn)播廣播點(diǎn)播廣播受眾總數(shù)總體受眾計(jì)劃電視家庭超高頻電臺(tái)媒體甚高頻imagerytransferinformercialinterconnectinventorylocaltimemakegoodsnetworksoffnetworksyndicationparticipationbasispreemptionrateprimetimePLAprogramratingprogrammingformatsratingservicesrunofstationsponsorshipspotannouncementspotradiototalaudiencetotalaudienceplanTVHHUHFVHF戶外媒體自動(dòng)取款機(jī)基本巴士單位展臺(tái)路牌車(chē)內(nèi)尾部招貼ATMbasicbusboothsbulletinstructurecarendposters電影貼片廣告名錄8張招貼電子顯示屏陳列品陳列媒介全面登場(chǎng)全球定位系統(tǒng)車(chē)內(nèi)廣告牌100露出數(shù)戶外媒介車(chē)體招貼包裝獎(jiǎng)品產(chǎn)品安插登場(chǎng)看板標(biāo)準(zhǔn)戶外廣告成品招貼優(yōu)惠贈(zèng)券出租車(chē)外殼終點(diǎn)站招貼30張招貼架整車(chē)牌位商業(yè)展示會(huì)交通廣告車(chē)站棚廣州廣告戶外媒體錄像手冊(cè)cinemaadvertisingdirectorieseightsheetposterselectronicsignsexhibitsexhibitivemediafullshowingGPSinsidecards100showingoutofhomemediaoutsideposterspackagingpremiumsproductplacementshowingspectacularsstandardizedoutdooradvertisingstockpos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1樓回目錄社論式廣告advertorial倡導(dǎo)廣告advocacyadvertising伏擊式營(yíng)銷(xiāo)ambushmarketing視聽(tīng)材料audiovisualmaterials公告牌bulletingboards社會(huì)參與munityinvolvement企業(yè)廣告corporateadvertising企業(yè)識(shí)別廣告corporateidentityadvertising危機(jī)管理crisismanagement娛樂(lè)entertainment展品exhibits特寫(xiě)featurearticles內(nèi)部通報(bào)houseorgan以貨代款inkind機(jī)構(gòu)廣告institutionaladvertising游說(shuō)lobbying前期市場(chǎng)企業(yè)廣告marketprepcorporateadvertising營(yíng)銷(xiāo)公關(guān)marketingpublicrelation新聞簡(jiǎn)報(bào)news/prerelease意見(jiàn)抽樣opinionsampling慈善行為philanthropy招貼posters傳媒炒作preagentry傳媒工具press/mediakit公共事務(wù)publicaffairs公共關(guān)系戶publicrelations公共關(guān)系廣告publicrelationsadvertising宣傳publicity公眾publics招聘廣告recruitmentadvertising聲望經(jīng)營(yíng)reputationmanagement撰寫(xiě)講演稿speechwriting贊助sponsorship賽場(chǎng)營(yíng)銷(xiāo)venuemarketing新聞通報(bào)錄像videonewsrelease執(zhí)行證明書(shū)affidavitofperformance受眾構(gòu)成audienceposition受眾占有率audienceshare時(shí)間表avails一刻平均聽(tīng)眾數(shù)averagequarterhouraudience一刻平均收聽(tīng)率averagequarterhourrating一刻平均占有率averagequarterhourshare交換辛迪加bartersyndication無(wú)線電視broadcastTV有線電視cableTV單位成本CPP千人成本CPM累積聽(tīng)眾數(shù)cumulativepersons累積收聽(tīng)率cumulativerating時(shí)段組合daypartmix預(yù)定市場(chǎng)區(qū)域designatedmarketareas班車(chē)時(shí)間drivetime首播辛迪加firstrunsyndication毛評(píng)點(diǎn)groratingpoints開(kāi)機(jī)家庭HUT形象移植imagerytransfer信息式廣告informercial互相連接interconnect存貨inventory地方時(shí)間localtime賠償條件makegoods廣播電視網(wǎng)networks網(wǎng)外辛迪加offnetworksyndication協(xié)辦participationbasis占位價(jià)格preemptionrate黃金時(shí)段primetime節(jié)目式廣告PLA節(jié)目收率視programrating節(jié)止編排形式programmingformats視聽(tīng)率調(diào)查服務(wù)公司ratingservices電臺(tái)指定時(shí)間runofstation贊助sponsorship點(diǎn)播廣播spotannouncement點(diǎn)播廣播spotradio受眾總數(shù)totalaudience總體受眾計(jì)劃totalaudienceplan電視家庭TVHH特高頻UHF甚高頻VHF廣告網(wǎng)絡(luò)adnetworks廣告查詢adrequest橫幅廣告banner闊幅說(shuō)明書(shū)broadsides手冊(cè)brochures商業(yè)回郵件businereplymail按鈕button有線調(diào)制解調(diào)器cable