罕見的果汁行業(yè)商務(wù)ppt模板之新鮮混合水果汁的市場分析與營銷策略freshpunch-資料下載頁
2025-07-22 21:43本頁面
【正文】 nts) ? whether people like the taste of juice (consumer taste). Supply ? Supply is the amount of a good producers are willing and able to sell at a given price. Factors Influencing Supply of our juice ? The total sells of juice depend on ? the price of the good。 ? the cost of making the good。 ? the supply of alternative goods the producer could make with the same resources (petitive supply)。 ? the supply of goods actually produced at the same time (joint supply)。 ? unexpected events that affect supply. Factors The factors which will contribute to the success for our juice demands in market: ? High consumer retention rate ? Price, a petitive advantage ? Natural product ? Great distribution work ? Well – Health product Launching and Promotion Promotional Tactics ? Provide free samples in the market for the brand awareness Advertising ? The following shows the advertising in the print media – to our target audience by using the message showing a glass full of juice “Drink this much every day” LongTerm Strategy ? Change beverage choices in vending machines at school and collages ? Assess the financial impact on school and collage profits ? Identify approaches to promote healthful beverage choices and maintain profits for schools and collages ? Targeting ? 3,500 in smallest school and collages all over India ? 20, 000 in largest school and collages all over India Contd…. ? Change advertising on beverage vending machines ? Change beverage choices to water, sports drinks, and 100% fruit juices ? Collect and submit monthly financial data from school and collages ? Provide a Rs. 3,000 incentive per school in the project Factors to Consider Vending Machines ? Location of current vending machines ? Power sources ? Marketing strategies ? Size of Cans and or Bottles ? Cans, Bottles, or both ? Pricing strategies ? Lower for healthier choices ? Price all beverages the same ? Price based on ounces Tie – Up Promotion Strategy ? We will tie up with PVR cinemas to increase our branding. ? Will be putting up vending machines in every pvr cinemas like – Bengalooru, Gujarat, Hyderabad, Maharashtra, MP, NCR, Punjab, UP `infilm advertising39。 ? Will be giving our brand (juice) to be use in movie. ? Example : In movie ?Yaadein? – PassPass, Hero cycle, Coca cola… ? `infilm advertising39。 a brand using the medium of cinema to promote its message. A number of marketers are now using movies to project the core values of their brands. Infilm advertising, in its most effective form, is about a brand being a part of the cinema39。s content. ? Take for instance, the Hollywood flick `What Women Want39。. This Mel Gibson starrer has a Nike mercial as part of the script. It gels with the script so well that you don39。t realized you39。re watching a mercial camouflaged in the screenplay Thank You
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