【正文】 及以上來源地(1)東北地區(qū) (2)黃河中下游地區(qū) (3)長(zhǎng)江中下游地區(qū) (4)東南沿海(5)西南地區(qū) (6)西北地區(qū)職業(yè)(1)國(guó)家公務(wù)員 (2)企業(yè)管理員工 (3)文體教醫(yī)護(hù)人員 (4)服務(wù)銷售人員 (5) 技師/工人 (6)軍人 (7)個(gè)體戶 (8)離退休人員 (9)學(xué)生 (10)其他旅游形式(1)組團(tuán)游 (2)自由行 (3)自駕游 (4)探親 (5)商務(wù)月收入/元(1)2000以下 (2)20013500 (3)35015000 (4)500110000 (5)10001以上在海南停留(1)1天 (2) 23天 (3)46天 (4)714天 (5)15天以上第幾次來海南(1)1次 (2) 23次 (3)46次 (4)714次 (5)15次以上此次海南旅游預(yù)計(jì)或?qū)嶋H消費(fèi)金額(元/人)(1)500及以下 (2)5012000 (3)20013500 (4)35015000 (5)5000以上（二）海南海島形象因素的重要性以及滿意度下面是一些關(guān)于海南海島旅游目的地形象的陳述。首先，請(qǐng)您根據(jù)本人的真實(shí)意愿考慮以下各旅游因素促使您做出來海南旅游決定的重要性——重要性從低到高 15級(jí)。然后結(jié)合實(shí)際情況，對(duì)您此次海南旅游出行接受到服務(wù)表現(xiàn)的滿意度——從完全不滿意到完全滿意 15級(jí)。最后在相應(yīng)的數(shù)字上打“√”。該因素在您此次海南旅游的重要程度海南海島旅游目的地形象陳述此次海南旅游出行，您對(duì)該因素滿意程度非常不重要較不重要一般重要非常重要非常不滿意較不滿意一般滿意非常滿意12345一 住宿性價(jià)比高1234512345二 餐飲性價(jià)比高1234512345三 住宿地類型齊全，有多種選擇1234512345四 餐廳飯菜口味合胃口1234512345五 住宿地的衛(wèi)生及安全保障情況1234512345六 空氣、溫度等氣候因素1234512345七 抵達(dá)海南便捷度1234512345八 島內(nèi)交通便捷1234512345九 海濱勝地1234512345十 自然景色怡人1234512345十一 特產(chǎn)及紀(jì)念品種類多1234512345十二 知名品牌店鋪的數(shù)量多1234512345十三 有免稅店1234512345十四 旅游地廣告及營(yíng)銷方式新穎、獨(dú)特1234512345十五 特產(chǎn)及紀(jì)念品貨真價(jià)實(shí)1234512345十六 節(jié)慶活動(dòng)精彩1234512345十七 夜生活豐富1234512345十八 旅游購(gòu)物場(chǎng)所經(jīng)營(yíng)管理情況好1234512345十九 餐廳服務(wù)人員專業(yè)、細(xì)心、周到1234512345二十 住宿地服務(wù)人員專業(yè)、細(xì)心、周到1234512345二十一 景區(qū)人員的服務(wù)專業(yè)、細(xì)心、周到1234512345二十二 當(dāng)?shù)鼐用駪B(tài)度友好、熱情禮貌1234512345二十三 旅游信息查詢方便，預(yù)約準(zhǔn)確1234512345二十四 旅游景點(diǎn)之間分布集中1234512345二十五 住宿、餐廳的地理位置較好1234512345二十六 消費(fèi)、休閑和娛樂場(chǎng)所分布集中1234512345二十七 旅游目的地有悠久的歷史、傳說1234512345二十八 旅游整體服務(wù)質(zhì)量高1234512345二十九 旅游目的地知名12345（三）目的地忠誠(chéng)請(qǐng)閱讀以下3個(gè)陳述，根據(jù)實(shí)際情況勾選您對(duì)陳述的同意程度重游海南的可能性非常不同意較不同意中立比較同意非常同意在將來旅游時(shí)，我一定會(huì)重游此地這次訪問是這么惡劣，我不會(huì)再來了我會(huì)推薦親戚朋友同事來海南度假（四）其它建議：__________________________________________________________南京大學(xué)商學(xué)院三亞市旅游協(xié)會(huì)Tourists’ Perceptions of Hainan Island as a Tourist DestinationDear sir/madam,Hello！Thank you very much for taking time to fill out this questionnaire! Your responses will be kept anonymous and pletely confidential,and your participation is absolutely voluntary and you are not required to disclose your name. All data obtained will be analyzed collectively on an aggregate basis, and confidentiality will be data will be destroyed upon pletion of the analysis. (1) Personal information(1)Male (2)Female(1)less than 18 (2)1934 (3)3550 (4)5164 (5)65 or older(1) High School and before (2)Some College/ Technical School (3)Bachelor’s Degree (4)Masters/ Doctorate DegreeNationality: City: District:(1)Civil servant(2)Manager/Administrator(3)teacher(4)doctor (5)Laborer/Production(6)soldier(7)Agricultural Worker (8)Retired (9)Student (10)Others, please specify__________ mode(1)Group travel (2)Do it by yourself (3)Drive travel(4)Visiting relatives (5)business trip ine(USD per month)(1)less than 1000 (2)10012500 (3)25014000 (4)400110000 (5)over 10001 of your stay in Hainan(1)1 day (2)23 days (3)46 days (4)12 weeks (5)over 2 weeks of your visit of Hainan(1)once (2) 23 (3)46 (4)714 (5)over 14 (expected) cost of Hainan trip(USD in person)(1)less than 500 (2)5012000 (3)20013500 (4)35015000 (5)over 5000(2)Tourist’s perceptions toward quality of Hainan IslandHere are some statements on Hainan Island Tourism Destination Image.First, please indicate how important these services, facilities, and environment are to you.Second, please indicate how satisfied were you with the overall performance during your Hainan the number that corresponds to your opinions regarding importance and satisfy.Importance: 1=(NI)Not at all important, 2= (SU) Somewhat Unimportant, 3=(MI)Moderate important, 4=(QI) Quite important, 5= (CI) Critical important.Satisfy: 1= (D) Dissatisfied, 2= (SD) Somewhat dissatisfied, 3= (N) Neutral, 4= (S) satisfied, 5= (VS) VerysatisfiedImportanceHainan IslandSatisfyNISUMIQICIDSDNSV123451)Lodging at fair prices12345123452)Food at fair prices12345123453)A variety of acmodation options12345123454)Restaurants of quality 12345123455)Lodging Facilities of quality12345123456)Air Condition and Climate 12345123457)Easy to reach Hainan/Accessible12345123458)Accessible in Hainan12345123459)Seaside resorts123451234510)Beautiful lakes and rivers123451234511）A variety of specialty and souvenirs123451234512)A variety of branded shops 123451234513)Dutyfree shop123451234514)Innovative and unique marketing of tourism123451234515)Specialty and souvenirs at fair prices 123451234516)Plenty of cultural，festival events123451234517)Good Nightlife/ Entertainment123451234518)Shopping facilities and Tourist Attractions of quality123451234519)Good attitude of Service Personnel in restaurants123451234520)Good attitude of Service Personnel in hotels123451234521)Good attitude of Service Personnel in attractions123451234522)Receptiveness of Local Residents toTourists12345123