【正文】
fair legal environment. (4) train network marketing professionals. In the era of knowledge economy, as a result of information technology and network triggered a series of mercial revolution now in full swing, network marketing requires new ideas and new information on the knowledge structure of the pound talents, they are the backbone of the implementation of network marketing. Network Marketing demanding of talent, a qualified personnel not only need to understand puters, the Internet, but also proficient in finance, trade, material management, and to these areas very well together. Must make full use of a variety of ways and means to foster the introduction and the rational use of a good number of highquality, reasonably level, professional counterparts in the network, puter and business management professionals for the development of enterprise network marketing to provide qualified personnel to protect .agreement, notify users of the change in an efficient way, and tell them the reasons for and content of the change. 4. Regularizing online auction behaviors. We shall regularize the business acts of online sellers and trading platform providers, and guide traders to abide by the Auction Law and other related laws and regulations, to accurately, clearly and pletely present articles to be auctioned and to work out fair and reasonable online auction rules. 5. Regularizing emerce aftersale services. We shall guide emerce enterprises to establish aftersale service systems and systems for exchanging and returning goods, constantly perfect them, publicize them and conduct in strict accordance with them. We shall prevent and stop enterprises’ acts of shuffling aftersale responsibility, delaying the exchange of goods and refusing to accept returned goods so as to safeguard the legitimate rights and interests of online shoppers. Network marketing business marketing activities are an important part of traditional marketing are continuous development and improve the product, network marketing is in bination with traditional marketing and mutual promotion of its increasingly sophisticated. China39。s government and enterprises should perform their own functions, and seriously look for a solution, from the different aspects of network marketing to promote the development of our country. In marketing strategy formulation process, the full use of the network39。s interactive, realtime features such as the development suited to China39。s national conditions and the actual situation of enterprise network marketing new ways and new strategies to enable enterprises in the increasingly fierce petition in the market remain undefeated on the manner.7 /