【正文】 as “to protect the public interest, ensure petion and fairness within the revelent financial service industries, respond innovatively to a rapidly changing word enviornment, and foster a posotive impact on the regional economy”. Mission Statement key points of MS After portray the visual concept or its long term dreams, a BO should give answers to the question of “how to realize these dreams and “what is our businss”. MS outline its main business scope and some fundmental critiria of doing business.Some key points of an effective MS include. Customers. Products or services. Techonologies. Concerns for survival, growth, and profitability. Philosophy. Selfconcept . Concern for public image. Concern for employees examples of MS（67） Chapter 5 Selecting strategy and Types of Strategies intruduction of selecting strategy aims of selecting strategy After identifying and clarifying the strategic or long term goal for the BO, the next question is how to reach this goal. The aim of selecting strategy is to provide a optimum or proper path, strategy, to reach this goal successfully and efficiently. the steps of selecting strategy At least, there are two steps included in the process of selecting strategy. The first one is listing all the possible and viable strategies, and the second one is selecting proper or best suitable choice. the general classfication of different types of strategies classification of enterprise strategyA. operation strategy: focusing on internal operation and management, such as brand strategy, marketing strategy, Ramp。D strategy, ect.B. petion strategy: focusing on external petition and development. general tpyes of petion strategy A. generic strategyB. intergration strategyC. intensive strategyD. dersification strategyE. defensive strategyF. flex strategyChapter 6 Generic strategy (operational strategy) introduction of generic strategy the meaning of GS GSs refer to those strategies which are used in the operational level in a specific selected business area to pete with other BO, so they are also called operational strategies . classfication of petitive strategiesA. corporation level: corporation strategiesB. business unit level: operational strategiesC. department level: functional strategies subtypes of GSs leading strategyB. differentiation strategyC. focus strategy focus strategy the meaning of FS FS refers to a strategy by which a BO focus its efforts and resources on relatively few specialized areas where it has parative advantage. the purpose of FSA. make the best use of current advantageous abilities and resources in a BO.B. concentrate limited resources on special area where the BO has parative advantage.C. focus on the core business to be a leading petitor in a certain industry. circumstance of conducting FS FS would be an effective stategy under such circumstance as following:A. the focused area has a sufficient size, and has a good potential growth.B. Customers in this area have consistant and enduring preferences or requirements on the products.C. the BO pursuing FS should have abilities to provide special satisfaction for the customers risks of FS the risks of conducting FS include:A. the possibility that numerous petitors recognize the successful area and copy the strategy. customer preference drift to a pletely new area.C. an unforeseen technology breakthrough or other unexpected events make the focued area obsolete. specific method of FS some monly used method may include:A. focusing on productB. focusing on customer market segmentC. focusing on geographic areasD. focusing on core petency differentiation strategy the meaning of DS DS refers to strategies by which a BO diffrentiate its products from other petitors in such aspects as function, appearance, brand, package, location, working hours, or whatever that make its products different from others in certain features. Basically, those products are similar in nature, which are provided to satisfy the same kind of customer needs. The difference is that different BOs can offer different product features which can provide special satisfaction for its customer, and thereby build customer loyalty, and make extra profits. the purpose of DS the main purpose of DS is to differentiate your products from other petitors, and thus aviod homogeneous petion which will inevitablely reduce profit margin. the circumtance of adopting DSA. when there are some niche market where other petitors are not particularly focused on for whatever reasons.B. when customer needs have some special preference on the basically same products.C. Those products with special features will be valued higher than the standard products.D. the BO which adopts DS should have abilities to attract and retain talented people and develop new products. the risks of DSA. A risk of DS is that customers do not give high evaluation on the differentiated product. In this case, it will be easily defeated by the generic or so called standard products, or by cost leading strategy.B. Another risk of DS is that other petitors will easily imitate the special features, and thus quickly make the differientiated priduct generic. The specific methods of DSA. differentiate in location.B. on appearanceC. on functionD. on special tasteE. on special usage cost leading strategy(CLS) the meaning of CLS CLS refers to a strategy by which the top priority of the BO is to gain a cost leadership benefits and do its best to cut cost in the running process of its business. the purposes of CLS isA. to gain low cost advantageB. to increase market shareC. to improve efficiency the circumstance of using CLS CLS can be especially effective under such circumstance as following:A.