中國(guó)藥店非藥品多元化經(jīng)營(yíng)新-資料下載頁(yè)
2025-05-26 01:13本頁(yè)面
【正文】 Domestic brands no consumer education process, to the drug store purchases of goods consumption habits do not develop a direct cut into the high margin Beauticians, sales service is not professional, age, image and other issues affect product sales of The lack of good retail technology Drugpass depth distribution alliance 46 藥通搭建平臺(tái)促進(jìn)多元化發(fā)展 三、藥店多元化的政策扶持 藥店在進(jìn)行多元化經(jīng)營(yíng)中以健康與美的功能訴求性商品為主，形成一種 “ 行業(yè)自律 ” ，建立一套統(tǒng)一的非藥品標(biāo)準(zhǔn)化經(jīng)營(yíng)規(guī)范體系，從而建立整個(gè)行業(yè)的信任感。 藥店多元化在扮演疾病預(yù)防的角色中將有效地減少和降低人民的發(fā)病率，減少個(gè)人開(kāi)支，防止個(gè)人因病致貧，同時(shí)減輕醫(yī)療機(jī)構(gòu)的壓力，減少?lài)?guó)家的醫(yī)保支出。 藥店多元化就是支持新醫(yī)改 藥店多元化需要行業(yè)自律 藥店在進(jìn)行多元化經(jīng)營(yíng)之后在區(qū)域與區(qū)域之間交流，國(guó)家與國(guó)家之間交流，政府對(duì)藥店進(jìn)行必要的引導(dǎo)和扶持，是推動(dòng)政策的向好必要路徑。 藥通團(tuán)隊(duì)一直在為探索具有中國(guó)特色的藥店多元化經(jīng)營(yíng)模式而孜孜以求地工作，非常希望得到大家的支持和鼓勵(lì)。相信在大家的共同努力下，藥店非藥品多元化經(jīng)營(yíng)會(huì)早日步入良性發(fā)展軌道，進(jìn)一步推動(dòng)醫(yī)藥零售行業(yè)乃至整個(gè)醫(yī)藥業(yè)的發(fā)展邁上一個(gè)新臺(tái)階，為國(guó)家經(jīng)濟(jì)建設(shè)和人民安康作出應(yīng)有的貢獻(xiàn)。 A wide range of policy support for pharmacy Drugpass depth distribution alliance 47 中國(guó)藥店多元化步履維艱的原因： 根本原因是缺少標(biāo)準(zhǔn)化商品供應(yīng)商來(lái)針對(duì)藥店多元化的通路，現(xiàn)有的營(yíng)業(yè)員素質(zhì)，顧客消費(fèi)習(xí)慣還沒(méi)有培養(yǎng)起來(lái)。 例如： 有的藥店在賣(mài)色拉油，在賣(mài)礦泉水，在賣(mài)餅干，也在尋求和嘗試多元化，但是 中國(guó)藥店經(jīng)營(yíng)的多元化商品首先必須是和四個(gè)字相關(guān)的，必須是 “ 健康與美 ”相關(guān)的。 礦泉水 飲料、咖啡 Chinese pharmacies struggling diversification reasons: Drugpass depth distribution alliance 48 如上海第一醫(yī)藥，其 只占 25%，運(yùn)動(dòng)器械等都在上海第一醫(yī)藥展示。華東地區(qū)浙江一帶的藥店的藥品經(jīng)營(yíng)占比非常小，臺(tái)州等地有的連鎖藥房藥品占比不到 25%。 Such as Shanghai No. 1 Medicine, 280 million in sales of its drug sales account for only 25%, sports equipment and so on in Shanghai, the first medicine show. Zhejiang Province in East China area pharmacies operate a very small proportion, Taizhou and other places, some chain pharmacies drugs accounted for less than 25%. 改變總在潛移默化中進(jìn)行，在一些發(fā)達(dá)地方 藥店的多元化建設(shè)給了我們一些好的啟示。 Changes by depicting the total carried out in some developed parts of the diversification of the building of pharmacies has given us some good inspiration. Drugpass depth distribution alliance 49 多年以來(lái)消費(fèi)者已經(jīng)習(xí)慣了在藥店購(gòu)買(mǎi)和健康及預(yù)防有關(guān)聯(lián)的商品和藥品 , 這本身就已經(jīng)告訴了我們答案 . For many years consumers have bee accustomed to buying at pharmacies and health and prevention of associated goods and medicines, which in itself has already told us the answer. Drugpass depth distribution alliance 50 2022年是醫(yī)藥企業(yè)家、企業(yè)創(chuàng)建以來(lái)經(jīng)濟(jì)效益最好的一年，我們要居安思危，提早行動(dòng)，最先做好多元化經(jīng)營(yíng)的準(zhǔn)備，搶占市場(chǎng)先機(jī)，讓企業(yè)實(shí)現(xiàn)可持續(xù)發(fā)展。 2022 is the medical entrepreneurs, business to create the best year since the economic benefits, we should be prepared for early action, the first well diversified prepared to seize the market opportunities, allow enterprises to achieve sustainable development. Drugpass depth distribution alliance 51 謝謝大家 Thank you
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