【正文】 advertiser makes full use of the sense of home, family, and intimate relationship. Thus, this advertisement can achieve a sympathetic effect and get a good result. The second advertisement is also designed for a kind of wine. But the advertiser designs this advertisement from another point of view. “享受之道” this piece of advertising language show that people should enjoy every day. The advertising language for the kind of wine named “龍徽” means that a successful man should enjoy the life and “龍徽” wine is the better choice to have the happy days. From the other side, this advertising language also means that the reason why the men can be successful is that they can enjoy the life with the “龍徽” wine. To some extent, drinking wine is a leisure lifestyle which is plying with the present habit of Chinese person. So this advertisement also reaches an ideal empathy state. The third advertisement also suggests that people should enjoy the life. This advertisement is designed for the film named “柯達”. To some extent, taking photos and admire photos are one way to enjoy the happy life. In all, Chinese people prefer a kind of quiet and leisure time with his/her family. If the advertisers can obey this principle when they designed Chinese advertisements, they can achieve the goals. However, the western people, especially American people prefer the dynamic lifestyle. They like having sports, having parties, taking some risks, challenging and conquering some unfamiliar things and so on. They usually spend their spare time on climbing, skiing and some exciting activities. For example: (23) Big thrills, small bills. (Budget 出租車) (24) The future of the Automobile. Passionate people shape the world. Their achievements change how we live our lives. They inspire us to reach for more. To believe that nothing is impossible. Passion, it drives you to fulfill your dreams and drives us to create not just a car, but a MercedesBenz. (MercedesBenz) (25) Just do it. (Nike) (26) Nothing is impossible. (Adidas) The first advertisement is a typical English advertisement to reflect the value and lifestyle of western people. “Big thrills” this two advertising words express that this kind of taxi car can bring people great excitement. Sometimes especially the young western people insist that great excitement can make the nervous mood be relaxed and it is a popular enjoyment of the daily life. “This advertisement means people can experience the big thrills by taking little money in the daily life. It is really a good deal. So this advertisement has plied with the needs of mon people and the advertised car is weled. The second advertisement is another advertisement of the car named “MercedesBenz”. It encourages people to acplish more. “Passionate people shape the world” this advertising sentence insists that passion is the essential quality that every man should have because passion can support people to create the better world. “Their advertisements change how we live our lives. They inspire us to reach for more” the fragments of this advertising language shows that western people are not satisfied with their present records and they are eager to achieve more even create a better world. This ambition makes western people to challenge another target after they acplish one. Therefore, they prefer to be in the mobility. “To believe that nothing is impossible/Passion, it drives you to fulfill your dreams” the advertising language also explains the reason why western people always conquer the objective one by one. This advertiser designs his/her advertisement full of enterprising spirits. So this advertisement can attract western people as to have a sale. As for the third and fourth advertisements, both are from two tycoons of sports products NIKE and ADIDAS. Though their advertising languages are concise, they also reflect the confidence and ambition of the western people. Since they believe “Nothing is possible” and “Just do it”, they like challenging and conquering new things. The two advertisements cater to the needs of western people and make their products enjoy a large sale. To sum up, western culture insists on the mobility especially the challenging and the conquering. Only if the advertiser designs English advertisements according to the ideas in western culture and pays attention to the characteristic of western people, he/she can make successful advertisements.4. Conclusion As discussed in the preceding points, language is greatly affected by social culture because a man is either a socialman or a cultured man and likewise, language is either a social phenomenon or a culture phenomenon (Gu Jia zu 2002: 75). When purchasing something, they carry with them their culturelanguage, region, values, etc all of which affect the goods and services they tend to purchase. Meanwhile, language as a major part of culture reflects like a mirror multiple cultural factors such as thinking models, moralities, traditional customs, philosophical views and even political attitudes and religious beliefs. Advertising exists in a particular society. The people who apply language in advertising and the audiences who accept advertising are both social and cultural. Therefore, cultural factors influence advertising language unavoidably. On the whole, advertising language in close relation to culture is well worth exploring, especially in the age when the economy throughout the world is being globalized. Of course, China’s economy is no exception. The faster economic growing is, the more exchange is. As the advertisement is the active factor in the whole market and the advertising language is full of abundant culture. So a qualified advertiser should know clearly about the basic culture differences and he or she can make a petitive advertisement which can be well understood and arouse the sympathetic purchasing action.22 22 ReferencesAdamson,Culture and York:John Murray,1871.