【正文】 k if students use correct conditional forms.Step 3 give some supplementary answers for reference.Reference answersImprove business performance through cash flow planningBill as soon as work has been done or order fulfilledBill promptly so that you can have the cash available to cover the payments dueAdding penalty charges for late payment urges clients to pay promtly Reduce the amout/time of credit given to customersWeed out those slow pays/no paysBee more selective when granting credit is good for business’s cash flowTrimming your inventory is also a good way to avoid cashflow problemsHomeworkExam practice and read the material about financing of small businessUnit 4a Brand Power (1)Objective: To enable Ss to talk about brands Focus on: To practice reading and listening for specific informationSelling pointSpeakingStep 1 Ask warmingup questions1. If you are going to buy a TV, what is important to you?(brand, price, quality, service etc.)2. Do you prefer to buy products of brand ? why?Step 2 Present the answers and look at the products illustrated and have a discussion with your partner. 1. What brand of each product would you buy? Why ?2. Do you choose foreign brand or domestic brand? Why?Step 3 Present the answers and make a list of the advantages or merit of famous brandReference answer:Represent certain culture Carry high credibilityEnjoy brand loyalty Superior and reliable qualityConsiderate aftersales service Resonal and acceptable priceDistinctive and userfriendly design ListeningStep 1 Skim the reasons listed and listen to the five dialogues for the first time. Remind students to take notes and grasp the main idea.Step 2 Listen to the five dialogues seperately for the second time and jot down the key words of each dialogue and choose the right reasonStep 3 Read the tapescripts while listening to the five dialogues for the last time Step 4 Explain some language points.Language points:I want my car to say something about me. 我想要我的車展現(xiàn)我自己的風格Tarrif : 關稅 get onto the internet 上網(wǎng)Oneyear allinclusive package 一年全包服務Ozone layer: 臭氧層It’s cheap to run as well: 供養(yǎng)費用也便宜Brandstretching ReadingStep 1 Read the newspaper article about large supermarket chains in the UK and try to answer the questions: how are they stretching their brands into new market? Remind students to get the main idea Step 2 Read the article again and answer the listed four questions. Read for specific informationStep 3 Ask students to present the answers and correct mistakes.Step 4 Explain the whole text and some difficult language pointsExplaination1 banking on a brand: 雙關語， 可翻譯為：依賴品牌bank on: 依靠…獲利，對….抱有信心2 under way: 正在進行中3 select: 精選出來的少數(shù)，優(yōu)等的4 be set to do sth: 很有可能, 即將發(fā)生的事情Electricity prices are set to go up again.5 be bound to: 肯定會，一定會6 publicity: 招引公眾注意，名聲 seek publicity avoid publicity 7 add up to: 表示實質性的結果；總結起來意味著Speaking Step 1 Pair work. Have a discussion with your partner: whether you will buy the products or services of the brand of your local supermarketStep 2 Ask students to present their answers and correct their mistakes.HomeworkSelfstudy of 4aUnit 4a Brand Power (2)Objective: To enable Ss to talk about brand brand diversification Focus on: To practice listening for specific information and gistSainsbury’ s bankReadingStep 1 Ask students to read through the six advertisng leaflet and the financial products in the box.Step 2 Match the financial products with the right adverstisement. Step 3 Check the answers and explain some different financial terms. Explaination:1. A. 關鍵詞是noclaim discount “無索賠獎金”指保險人因前一年未向保險公司要求賠償而享受的保險金優(yōu)惠。與保險業(yè)務有關，選home insurance2. 線索是“within days”, credit card 或savings account 均可即時獲得現(xiàn)金，只有personal loan需要等待辦理時間，才能拿到現(xiàn)金3. 關鍵詞是outlet around the world, outlet 專賣店,分銷店，指大公司專門銷售自己產品的連鎖式商店。這里說業(yè)務覆蓋全世界，在各地有專門營業(yè)部，指dredit card業(yè)務4. the fixed rate 是固定不變的利率。savings account 的利率的調整取決銀行，顧客一般只能接受認可，而personal loan是借貸雙方約定的利率，而mortgage 是隨銀行利率變化而變化，如果固定不變，客戶就不用擔心利率會上升，會擁有peace of mind5. 指示信息是instant access to your money and no fees. 只有savings account 具備這一特征6. 關鍵詞是reward points,信用卡一般有此獎勵7. 關鍵詞是cover, 給…上保險，如：get the house covered against fire給房子買火險，指保險業(yè)務SpeakingStep 1 Have a discussion with your partner about the advantages and disadvantages of buying all of the financial products from th same provider?Step 2 Ask students to present their opinion and make supplementsStep 3 Make a summaryAdvantages:ConvinientGet discount or benefit through bonus points or loyalty vouchersHave trust in the good quality and excellent serviceDisadvantages:Not necessarily the best or the esxpert in every line of businessOverreliance on one pany if something goes wrongGreat risk in putting all your eggs into one basketListeningStep 1 Scan the six questions and listen to the interview and try to get the main idea for the first time Step 2 Listen to the interview again and try to grasp specific information which contributes to the questions.Step 3 Ask students to present the answers and correct mistakes.Step 4 Listen to the interview for the last time while reading the tapescripts. Try to catch every word of it.Step 5 Explain some difficult language pointsLanguage tips1 instore 在店內進行營銷 direct mail 直接寄郵件2 little advertising space 很少的廣告版面3 High Street 指市區(qū)商業(yè)內的大街，這里指代傳統(tǒng)的銀行4 value for money 指資金效益5 overheads 指企業(yè)的日常開支，包括工資,租金，設備，內部裝修及繳稅等花銷費用6 customerfocused mentality 以顧客為中心的理念Listening Step 1 Listen to the interview again and try to fill in the phrases when the tape pauses on certain pointsStep 2 Check the answers and offer some problem –solving tipsTips:1. focus on the context and deduce the meaning of the blank based on the logical connection in the context2. concentrate on the key words and phrases which provide