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s to be placed taking into account the function of a types of art are appropriate for different we have an idea about what kind of work it is you do and how the space is used,then we begin to find artworks and present a selection of art for your business and building .We can do this onsite or you can visit our whole thing is a twoway collaborative process.I So you already have the painting?AC Yes,or we can ask an artist to create works for your specific this case,the client has some input but it’s important to remember when choosing workplace art that art is not your brand .If you ask the artist to emphasise your pany image in some way,you’ll just end up with bad way ,you have an art consultant who oversees and project manages the production of any missioned artwork,and makes sure it’s pleted and installed on time and within that also includes fitting appropriate lighting and any other maintenance and fitting…\ An interview with an art consultant(2)I One thing I don’t understand is how a pany ever decides what to choose .I mean ,art is such a personal thing .How does anyone ever agree?AC Well,that’s think it’s important that you don’t set up mittees or anything .If you have a workforce of 300 and you ask everyone ,you’ll get 300 different ,you need to keep it one or two people .But choosing art for your offices isn’t necessarily about choosing what the individual real benefits for a business are that the artwork gives a positive image to clients.I So what’s a typical type of art?AC It’s so varied but in general I suggest something strong and it’s just light colours that no one can really see,it’s need art which shows your clients you have good taste and that you are successful.I I often go into buildings and look at modern art and think,’What is that?It isn’t of people .Nothing .’Why do so many panies choose it?AC There are a number of reasons ,other than the fact that the managing director might like don’t want art that will offend anyone .So a painting of a man and a woman with no clothes on is a bad idea .Similiarly,a landscape or a painting of the countryside is the sort of thing you have in your living room at home and doesn’t look very corporate .Also the art needs to say what kind of pany you are. Most panies want to give clients the message that says we’re modern and we’re planning for the future .A classical painting says we’re old and traditional .A painting by a young ,modern painter gives a more positive image .And remember ,it doesn’t have to be a painting .A sculpture in the reception area can be very effective ,for example.I Finally,all this must be very expensive .How does a pany justify thousands of pounds on this kind of thing?AC It can be expensive but of course many people rent works from usas little as ten pounds a also means that if you change your mind after a year or so,it’s easy to change the piece .I That sounds like a good idea.. Some opinions on artSpeaker 1 But what is it? Is that a head?Or is it an animal? I can’t see how that is art. I mean,it doesn’t look like anything real.Speaker 2 I agree with you that this is nice. It reminds me of being in a caf233。 in somewhere like Paris but if you put it here no one will see isn’t bold enough for this ,we need something else.Speaker 3 This is beautiful but perhaps it would look better in someone’s ’s the sort of painting to help you relax.Speaker 4 Well,I’m not really the right person to ask . I never go to art galleries but this looks like what you see in cathedrals .It doesn’t tell you what our pany is people e into reception,they’ll think it’s a Roman temple ,not a hitech ’s have something uptodate.Speaker 5 This is quite good for reception because it shows a man thinking ,which is quite a good image for our pany .It says to the visitor that this is a pany with ideas .That we’re constantly considerating the future… Report on a meetingRS one is about the conference,It starts on the 8th but I think someone should go out early on the do you think ,Hugo?HS Sorry,but I did that last year and sat around for a day .There was a really nothing to think if we go early it shouldn’t be until the really isn’t worth it.RS OK,that’s fine ,Do you agree,Dahlia ?DZ Sure .Do you want me to go?RS Is that OK with you ,Hugo?HS Absolutely.RS OK,point two. I’m assuming you’re dealing with that,Dahlia .DZ Yes,I’ve already found a good hotel near the fair and I’ll book the flights .RS what about this idea to sponsor a reception for delegates?In the past other publishers have sponsored drinks and buffets in the evening .I’d like some views on this .Hugo?HS Well,they certainly attract people looking for a free dinner ! I wonder if the evening’s a good idea though.RS Sorry,Hugo, I don’t understand.HS Well ,maybe if we just offer drinks at the stand at lunchtime ,we’ll get more people actually looking at books and talking to us.DZ That’s a good idea,Hugo.RS Yes,nice idea .Can you organise that,Hugo?HS What’s my budget?RS me check with accounts after the meeting and I’ll tell you.DZ Sorry,Robert,but before we finish there’s a problem with the prices in the brochures.RS Really?DZ Yes,the brochures have been updated with our list for next year but the prices are the same .We can get them reprinted but not in time for Seattle.RS Oh ’re joking!DZ Sorry…RS Any ideas?HS Let’s just include the price list as separate from the brochure .We can say these are new for next year.DZ But won’t it show that prices have gone up?People will be able to pare next year’s with this year’s.HS do you think,Robert?RS Well,we could include some offers on the new price list and show some prices haven’t gone up.DZ That might work.HS I don’t think we have a choice,Robert!RS ’ll prepare ,Hugo,Dahlia ?Anything else? Exam spotlight(1)E I’m going to give each of you a choice of three ’d like you to choose one of the topics and give a short