【導(dǎo)讀】聚集互聯(lián)網(wǎng)的能力來促迚現(xiàn)存的商業(yè)轉(zhuǎn)變，促。迚新商業(yè)和信息數(shù)據(jù)設(shè)備的改變?；ヂ?lián)網(wǎng)其它引人注目的特性在。亍能夠利用這個新科技通過全球經(jīng)濟(jì)迚行傳播。年，網(wǎng)站數(shù)量增加了將近100倍，超過200萬。丐界上有大約400－500億網(wǎng)站用戶，網(wǎng)站總數(shù)將超過5億。這種新科技直接戒間接的影響著房地產(chǎn)業(yè)。能成為一種允許房地產(chǎn)業(yè)擴(kuò)展其信息、銷售網(wǎng)絡(luò)的工具。響公司參不房地產(chǎn)開發(fā)、投資和交易這個覬色。分析家往往預(yù)報(bào)的數(shù)據(jù)也丌一致。查和網(wǎng)站上檢測到的信息是有限的，而丌是非常全面的數(shù)據(jù)。件、數(shù)據(jù)傳輸、新聞組和公告牉。只應(yīng)用在學(xué)院和國防機(jī)構(gòu)中。使多媒體信息和創(chuàng)造互勱式成為可能。私營企業(yè)在網(wǎng)絡(luò)上發(fā)現(xiàn)了一個好機(jī)會來擴(kuò)大其。這些信息有劣亍改迚測量措施的結(jié)果。在六個月內(nèi)，超過一半的消費(fèi)。據(jù)統(tǒng)計(jì)，網(wǎng)民的年齡和收入差別很大。喬治亞理工調(diào)查顯示，目前網(wǎng)絡(luò)的存在其發(fā)展迅速非常驚人。

　　

【正文】 t. The first ones on the Web had an additional advantage over those who did not。 information on their services, products, home listings now be accessed conveniently by those with puters. The low setup cost, however, and the potential disadvantage of not having a Web presence has propelled others in the profession to set up their own sites. Real estate shares in some of the basic advantages of the Web mentioned earlier, such as ease of marketing, munication and feedback from clients, lowered costs of operations and convenience of customer service and support. In addition, the Web provides positive features specific to the real estate industry. Key elements include the following. geographic reach. The Web has dramatically increased the geographic reach of both buyers and sellers. Although the local aspect of real estate will perhaps never be whittled away pletely, there is no doubt that inquiries about properties can now emanate from far away to a much greater degree than before. This, in turn, potentially increases the size and depth of the market and makes it more efficient. of visualization. In some sense, increased geographic reach has bee possible due to the other emergent feature of the Web, the capability of visualization. In its most stateoftheart form, Web sites now allow prospective buyers to take virtual tours of homes, resorts, hotels and convention centers. transaction costs. The Web may reduce transactions costs. This has been particularly apparent in the case of mortgages. According to Fannie Mae, % of all mortgages were handled online this past year. The Webattributable features that make this kind of a transaction possible are instantaneous parability, interactive capability, online calculation, online applications, and continuous updating of the sites. information dissemination. The Web offers broad opportunities for increasing the scope and depth of information provided by many different types of firms. A well constructed home page gives an overview of a firm39。s range of services or activities. Links allow the customer or client to learn much more detail about the selected items of most interest, while ignoring less relevant pieces of information. A number of sites take advantage of the ability to link to resources beyond the pany39。s Web pages, linking customers and clients to related Web resources. Unlike retail sectors, such as books and puter hardware, the Web as yet has not bee a threat to the middle man role of many real estate firms. Instead, it is more likely to be used as a means of expanding services offered or locations served. However, in the long term, the Web and related Inter technology have the potential to change the structure of business activity, which in turn will affect the demand for real estate in type if not in quantity. For example, some retailers already have closed stores while expanding sales on the Web. Also, the Inter has been seen as one factor allowing the decentralization of office space. These trends to date have not led to a decline, but rather to a redistribution in the demand for office, retail and warehouse space. These are summarized .Speculation on Potential Impact of Inter on Real Estate Industry. of Transaction Cycle Market Targeting Competition savings:a)Marketing,b)Sales,c)Operation of Disintermediation。Lowering of Commissions of Comparison Shopping and Direct Sales to MBS Secondary Market How to Find the Real Estate Sector on the Web There are a few key sites that can be used to access the broad range of realestate related Web sites. These include: sponsored by the National Association of Realtors, linking users to realtor, home sales and market information. sponsored by the National Association of Home Builders, providing a wide range of market information. to mercial real estate sites, including brokers, developers, investors and analysts. and , two sites that provide users with information about mortgage rates, mortgage brokers and with the opportunity to submit an application online. (National Association of Real Estate Investment Trusts) and (Real Estate Investment Advisory Council), two associations related to real estate investment trusts. California Association of Realtors site. － the site for the Urban Land Institute, with information on the anization, programs, conferences, and publications related to real estate and land use. has three online magazines including National Real Estate Investor, Shopping Center World, and Midwest Real Estate News. An additional real estate online magazine, can available at . Ashok Deo Bardhan RESEARCH FELLOW Cynthia A. Kroll REGIONAL ECONOMIST