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【正文】 on the promotion not to be able the pure use one method, can use several promotion ways in very many enterprises simultaneously to carry on or the bination carries on practical. Often the enterprise can carry on some innovations according to the enterprise own situation. 房地產(chǎn)營銷管理英文文獻(xiàn)及翻譯 第 6 頁 3 Present situations and problem analysis This chapter we attempt through to have the correlation problem from the different market participation main body angle discussion the factor, thus for provides the solution to make the reference. But mainly is connected regarding the market marketing theory application by the government the control section and enterprise39。s market marketing department. They looked the question the angle is dissimilar, simultaneously saw the question also is dissimilar, the question which needs to solve and solves the question method to be different. Under, we through different angle discussion question cause. Looks at the question from the real estate market superintendent39。sangle the cause Since the vacant room question is the new question which our country has appeared in recent years, is our country housing distribution system changes the market supplies by the national supplies in the process to appear. The vacant room question mainly has following several aspects to cause: 1st, the property developer does not pay great attention to the product quality to create the product not to be able to realize the ancestors demand function. It had the possibility is the enterprise neglects the quality surveillance to create, also possibly was the property development enterprise has not been able to consider in the product development plan and the design stage the real estate future the development will create product function lag. 2nd,the house price excessively is high is the residential biggest plaint, this also is the real estate unsal aable primary factor. Now the real estate price excessively is high, seriously has surpassed our country burgher economy bearing capacity. 本文來自六 ^維 *論 ~文 |網(wǎng) expense ability was very low. Although our country upscale real estate market development speed certainly has not slowed down in recent years sign, but, excessively is high as the market strut main body or dinary consumer39。s purchase desire because of the house price but cannot obtain the realization. 3rd, the real estate construction high speed development, our country now the real estate investment speedup every year above 25%, has not formed the formidable purchase market in our country time, the fast development has surpassed our country resident39。s economy bearing capacity. Like this formed the to tall quantity supply to be sufficient, expends the ability lag the situation. For example, the Beijing last year vacant room quantity was530,000 square meters, but had the quite partial Beijing resident housing area to be lower than 10 square meters. Will solve this part of residents39。 acmodation to be able the effective solution vacant room question. 4th, all previous years accumulate vacant room. Freezes three feet non first to be cold, our country vacant room question is not the nearly 12 years only then appears. Beijing in 2020 the modity apartment vacant situation looked that, the vacant time 3year within modity apartment has approximately posed 9 tenths. Increases the vacant room bees the prominent question, the government has not put out the explicit manner solution vacant question. The relative our country countryside, the market economy is not certainly developed, but, because the people are according to must construct the room according to the ability even if has part of old room to appear vacant, but to our country overall economy influence really micro. Looks at the question from the property developer angle the cause Property developer sales difficult question, this is the same question which very many developers meets. Its major effect factor has following several points: the real estate product itself quality question, the real estate quality question appears the sales difficult primary factor. In some developers does not pay great attention to own product the quality ,thought when appears sells the motionless time so long as 12 drops big kings can change the course of events. The real estate produc