戴爾營銷模式ppt課件-資料下載頁
2025-05-03 18:13本頁面
【正文】 ances amazing 細微之處別有洞天 Dell39。s focus on optimizing every detail of the operation of the entire enterprise, the pursuit of excellence. Dell39。s direct marketing and mass customization mode, it won a huge market Use of advanced puter technology to establish a sales work allows Dell mining panies to quickly customized according to the specific requirements of the customer39。s product Dell39。s direct sales model of mass customization and marketing concept is a revolution 戴爾公司的直銷和大規(guī)模定制的模式，使其贏得了巨大的市場；戴爾公司注重優(yōu)化整個企業(yè)運作的每一個細節(jié)，追求精益求精；利用先進的計算機技術(shù)建立起采的銷售網(wǎng)絡(luò)使得戴爾公司能夠迅速地按顧客的具體要求訂做產(chǎn)品；大規(guī)模定制和直銷模式是營銷理念的一次革命。 Dell Confidential Page 16 Summary Dell challenges unique to China, while domestic enterprises not neglect the impact of Dell39。s direct sales model. Such as domestic PC manufacturers, how to make your own operating system, the lowest cost of production, supply, minimum level is a serious problem. Only in manufacturing and other key sectors make an effort to continuously improve the manufacturing level, to reduce production costs to the international advanced level, in order to enhance the direct sales model to adapt. Meanwhile, domestic enterprises traditional sales channels bloated system that exists, inventory and other defects in the Dell direct model also more prominent in urgent need of improvement and perfection. 戴爾面臨中國特有的挑戰(zhàn)的同時，國內(nèi)企業(yè)不能不重視戴爾直銷模式的沖擊。 例如國內(nèi)的 PC制造商，如何使自己的產(chǎn)供銷體系的運作成本最低、層次最少是亟待解決的問題。只有在生產(chǎn)制造等關(guān)鍵環(huán)節(jié)上下工夫，不斷提高制造水平，使生產(chǎn)成本降低到國際先進水平，才能增強對直銷模式的適應(yīng)。同時，國內(nèi)企業(yè)傳統(tǒng)的銷售體制所存在的渠道臃腫、庫存等弊端在戴爾的直銷模式下也會更顯突出，急需改進和完善。 Dell Confidential Page 17 summary Changing business models need to plete a lot of arduous task, Dell has taken the first step in this regard, but also the successful transition from far away, and only really pleted a clear development strategy, rather than the pursuit of shortterm performance, passive respond to market changes business model changes, Dell39。s success can really lead onto the road to recovery. Whether Dell can successfully transition, but also we39。ll see. 商業(yè)模式的轉(zhuǎn)變需要完成大量艱巨的任務(wù)，戴爾在這方面已經(jīng)走出了第一步，但離轉(zhuǎn)型成功還所距甚遠，只有真正完成了發(fā)展戰(zhàn)略的明確化，而不是為了追求短期業(yè)績、被動應(yīng)對市場變化的商業(yè)模式轉(zhuǎn)變，才能夠真正引領(lǐng)戴爾成功走上復(fù)興之路。戴爾是否能夠成功轉(zhuǎn)型，還要我們拭目以待。
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